Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
JD Rucker

JD Rucker Founder

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Why Your Facebook Page Needs To Lose Likes

FacebookLikes.jpg?width=750

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in too. So what’s going on exactly? Starting March 12, Facebook will begin to purge likes on business pages that are from duplicate, false or inactive accounts. If there’s one thing Facebook cares about the most, it’s authenticity.

As an advertiser on Facebook, you should care about your ROI (return on investment) and if your message is being delivered to the right audience. You’re paying for results and that’s what matters. Will your page’s engagement rate decline? Yes, if you’re all about is the number of fans and how popular the page is. The purge won’t affect your reach or true engagement at all. Think about it; the fake fans won’t interact with your page and they won’t see any of your posts because they’re not real.

The important thing to remember is that Facebook filters out fake profiles better than anyone else. That’s why it’s always been hard for people to “buy likes” for Facebook in recent years. You will lose likes during the purge but it won’t be catastrophic.

Facebook clearly states “We’re removing voluntarily deactivated and memorialized accounts from Pages’ like counts to ensure that page audience metrics are meaningful and consistent. As a result, you may notice a dip in your aggregate page likes in early-March. This change does not affect organic or paid distribution of your content.” In case you were wondering, if a person deactivated their account and decided to come to Facebook, their “like” that you’ve earned will come back as well.

This is truly a GOOD thing that Facebook is doing. When your fan count drops, your reach and engagement numbers will rise. Real humans interacting with your page will cause the growth. This is yet another reason why buying likes and fans just doesn’t pay. Facebook is just getting rid of useless space and it’s about time. With that being said, keep an eye on your pages and don’t panic when the dip happens.

 Unlock all of the community & features  Join Now