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Jared Hamilton
From: Jared Hamilton
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JD Rucker

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Vendor Partnerships and the Importance of Making Ego Begone

Two Camaros

The word "begone" is such a funny word. It has a powerful meaning but is so rarely used outside of board games and exocisms. We're going to use it today, mostly because it fits in nicely with the topic of discussion.

As fate would have it, one of our team members was picked for jury duty. While he is fulfilling his civil responsibility as a citizen of this wonderful country, I'm filling in for him on the social side. It's good to roll your sleeves up and get to work sometimes (which is why I believe even general managers should take ups every now and then) just to get a feel for what's happening in the trenches.

Facebook is all about momentum, which is why I normally do not like our posts to run over others. Conversely, I don't like other people's posts to run over ours. Collaboration is an important key to a strong social media strategy that takes some thigns from the dealership and some content that we create, so we like to time everything out to maximize things.

Today, I had a post that the dealer ran over with their own post. It turned out to be an awesome one. I had worked really hard on our post, sifting through images and finding the four perfect pictures of a 1959 Chevrolet Apache. It was a great post and we were running ads to it for exposure. Then, the dealership posted a picture of happy customers who bought two Camaros. As proud as I was of the one I posted, his live shot of real buyers and their twin Camaros was 100% better.

I was run over and I loved it!

The most important aspect of any vendor/dealer relationship is communication. In some cases, this manifests in the form of collaboration. In a true collaboration, there are no egos involved. It's all about the end goal of helping to sell more cars.

It's not what "they" do versus what "I" do to make things happen. It's all about what "we" are doing together. Ego has no place in collaboration if it's going to be effective.

Tom Gorham
As an Internet Manager... guilty as charged. I've occasionally posted on my own when I think it's worthy to do so and I've felt timeliness was important. Usually, it works. I've never believed in washing my hands of the job just because I hired someone to manage it. Great insight JD. Thank you!
Megan Barto
Great post, JD - so what you're saying is sometimes Dealers do have good ideas & posts! :-P :-)

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