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Jared Hamilton
From: Jared Hamilton
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JD Rucker

JD Rucker Founder

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

The Last Piece of the Digital Marketing Puzzle: Inter-Vendor Communication

Pointing Fingers

Pointing fingers. It's something that everyone at the dealership who has dealt with vendors over the years has experienced from time to time. The website provider to the inventory provider. The Inventory provider points to the pricing tool. The pricing tool points to the DMS. The DMS points to the website provider. Can't someone just fix it?

I'm going to keep this short so my day doesn't start off in anger. Vendors need to stop pointing fingers and start fixing things. That doesn't mean pointing fingers at the perceived source of the problem. That means making calls, sending emails, and using smoke signals if necessary to bring everything together the way it should be rather than waiting for the dealer to call these guys so those other guys can do something that allows this guy to help that guy.

It means communication.

We require communication directly with other vendors that service our clients. It's the way it should be. We can often get things done much more quickly. There's no reason why anyone at the dealership should be the middleman for all communications. Copied on the communication - yes. There's a difference.

With so many amazing marketing products out there, it's amazing that vendors aren't talking to each other on behalf of their shared clients rather than pointing fingers to assign blame and check off a box.

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