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Jeff Collins

Jeff Collins Corporate Digital Director

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LotLinx...Does It Measure Up To The Hype

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A little help please? I like many others have jumped on the LotLinx bandwagon for several good reasons. VDP! VDP! VDP! Well thats not the only reason, I did source my contacts in the industry and the feedback was extremely positive. 30 days in I ofcourse looked at the referral metrics for all my rooftops in Google Analytics and was quite pleased. 90%- New Sessions, Bounce Rate- 80.47% which is high but that was expected being that the click was specific to the VDP. But, what I didn't expect was the Page Views per Session-1.42 They were cross shopping what a nice little bonus.

 So what's not to like? 

Well for starters LotLinx has a horrible backed reporting platform that is cumbersome and riddled with inaccurate metrics. I'm surprised that LotLinx has yet to update this and I think most if not all would agree that it doesn't cast a favorable spotlight on your product when your reporting platform is dated and innacurate. When I asked Jason Knight about this at DD14 in Las Vegas he assured me that they were "working on It" Okay, at this point I'm still a fan.

So let's fast forward a couple of months. I look at my GA often and I noticed that LotLinx stopped sending refferals on the 20th of the month. What? Turns out that my market potential has increased by 20% and I was spilling in upwards to 180 referrals at the end of the month. I can't have this increase the spend LotLinx! I also noticed that on all accounts I had a spike in refferals on the 6th of each month that accounted for 20% and in some cases 50% of my spend each month. So I hop on the phone and call my Account Rep Savina O.who is awesome BTW. (Savina has game and knows her stuff) She stated that the 3rd party partners such as LemonFree.com all display my listings different and that LotLinx had no control over how, when and where my listings are displayed and that perhaps this was an anomaly. While on the phone with her I looked at GA to make sure that the referrals were local and not bots. All local. I saw no referrals from Singpore, Glasgow or Budapest. So I then ask what can be done to insure that my stores have a green light the entire month. The long and short was to spend more money or exclude certain "New" models from my listings. Remember the spike on the 6th of each month?ec17912269334862696a6f77b6588a65.PNG?t=1 90 days later... same spike, same day of the month, and I'm not a happy camper. I have increased my spend and my accounts are being paused on the 19th of each month.

You won't believe what happens next. LotLinx sends me an Account Alert stating that I've nearly reached my account budget and that I'm about to miss out on the busiest shopping days of the year with Black Friday and Cyber Monday. Really? And here comes that spike again. This time I email Savina at LotLinx to let her know that I'll be calling shortly to discuss and revisit said spike. 

Now I know I'm not the only one out there that has or is experiencing this same situation with LotLinx. I felt compelled to reach out to my fellow Auto peeps to gain some insight on this pay to play merry go round. Again LotLinx has a lot of value with it's overall business model and hope they resolve this concern in a timely matter.

All I want is "A Little Help Please"

 

Grant Gooley
I heard great things.... Anyone else have any feedback? I have not used the product personally, but heard the hype...
Bill Simmons
Thanks for sharing your experience Jeff. Like Grant, I'm hoping to hear from other users.
Jeff Collins
My pleasure Bill just to update this post my Account Rep said that she is trying to get us a credit. Evidently others have spoken up and they are issuing credits for days that you receive referrals that exceed 10% of your total ad spend. I'll keep you posted. I hope your doing well Bill.
Chris K Leslie
Jeff, You aren't always going to see a 1:1 referral UTM from LotLinx. It's the way that click tags are going to be set up. You may want to look for referrals from places that they would send traffic from like MSNautos and so on and so forth.
Carl Maeda
If its' a pattern, it may be a bot that can execute javascript. Its' probably coming from a specific lotlinx site. Something you might want to ask lotlinx so they can shutoff your listings on that one site. Another question is how the conversion rate is during those days. If it drops, then that also points to a bot since bots likely won't fill out forms or call your phone number (if you have call tracking installed on the lotlinx traffic)

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