I wrote this little piece on my other blog, Social Blade and thought it might be helpful to those dealers getting serious about Social Media Marketing in 2011...
Too often I see my fellow dealers jump into the Social Media pool without fully understanding why. Which can be mistake since the why question tends to be the most important one to answer. The how and what are easy, but we tend to shy away from the why because it’s hard to think about and difficult to answer. Or worse, we don’t know the right why questions to ask. Here's a sample of "why" questions to ask yourself:
Why are we on [Insert Social Media Platform]?
Why are our customers on [Insert Social Media Platform]?
Why would our customers follow/like us online?
Why are we investing our time and resources?
Why are we monitoring conversation?
Why are we directing conversation?
Why are we creating conversation?
Why are we measuring ROI?
Why should we synergize our Social Media, SEO and Traditional Media Marketing?
Why are our competitors… [Insert Above Questions]
Keep in mind the answers to why questions will be unique and specific for your dealership. But, You’ll find having the ability to answer the why makes the how and what that much easier. For the Why is what will determine the two.