Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
One of our goals as DrivingSales.com Community Editors is to dedicate ourselves to quality content creation each week to benefit the dealer community. While all insights, commentary, tips and discussion pieces shared with you over the next year will be solely focused on your professional and personal growth; I wanted to take a different approach and start off by sharing personal and professional details of who I am in hopes of giving you and me a better field of experience for future conversations and debate.
The commonalities between an Auto, Entrepreneur and Gaming magazine you’re probably wondering are that they’re all part of my personal brand. I’m currently the Digital Communications & Marketing Director at Lebanon Ford a rural Ford dealer in Lebanon, OH. Graduated from Miami University (OH) last May and professionally consider myself a marketer, social business enthusiast and future entrepreneur first, car guy second. The gaming magazine touches on an obsession of mine, understanding “play” and its effects on work productivity and strong mental health especially at local dealerships. A topic we should discuss at a later date.
If asked, I’d best describe my brand as *Mindful & Playful, Enthusiastic & Cheerful, Supportive & Elvish. Other Mind & Play brands according to Olson Zaltman include: Apple, Target, Nintendo Wii, Mini and JetBlue. To effectively understand how to describe your brand transparently takes effort, confidence and courage. Ask yourself: Would you be able to describe honestly your personal brand if asked this very second? I’ll go first, here are details of the Jeff Cryder brand:
In order for us to build a relationship and ultimately trust with one another we must first build expectations of who we are. I’ve shared my brand, now it's time to share yours.
*This post was inspired by a TED talk given by filmmaker Morgan Spurlock. Ironically his brand is very similar to mine. which allowed me to refine my thought and relate my personal brand to more iconic brands shown in the video.