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Jeff Cryder

Jeff Cryder Digital Communications & Marketing Director

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What does an Auto, Entrepreneur and Gaming Magazine Have in Common?

 

 

 

 

 

 

 

 

 

 

One of our goals as DrivingSales.com Community Editors is to dedicate ourselves to quality content creation each week to benefit the dealer community. While all insights, commentary, tips and discussion pieces shared with you over the next year will be solely focused on your professional and personal growth; I wanted to take a different approach and start off by sharing personal and professional details of who I am in hopes of giving you and me a better field of experience for future conversations and debate.

The commonalities between an Auto, Entrepreneur and Gaming magazine you’re probably wondering are that they’re all part of my personal brand. I’m currently the Digital Communications & Marketing Director at Lebanon Ford a rural Ford dealer in Lebanon, OH. Graduated from Miami University (OH) last May and professionally consider myself a marketer, social business enthusiast and future entrepreneur first, car guy second. The gaming magazine touches on an obsession of mine, understanding “play” and its effects on work productivity and strong mental health especially at local dealerships. A topic we should discuss at a later date.

If asked, I’d best describe my brand as *Mindful & Playful, Enthusiastic & Cheerful, Supportive & Elvish. Other Mind & Play brands according to Olson Zaltman include: Apple, Target, Nintendo Wii, Mini and JetBlue. To effectively understand how to describe your brand transparently takes effort, confidence and courage. Ask yourself: Would you be able to describe honestly your personal brand if asked this very second? I’ll go first, here are details of the Jeff Cryder brand:    

My Weaknesses

  • - My passion can sometimes come across as arrogance (one of my biggest faults)
  • - I can be overly critical of myself and others
  • - Don’t always communicate my points clearly the first time
  • - Need to learn how to work smarter not harder (Brian Pasch said this to me during our conversation at last year’s DSES, it’s been stuck in my mind ever since. Much thanks Brian).
  • - Writing

My Strengths

  • - Passionate
  • - Student of my Trade
  • - I'm a little weird, I like it.
  • - Compassionate & Supportive
  • - Willing to take risk

Here are a few things I believe in

  • - No question is a dumb question if it's thought-out
  • - Trolls will be trolls
  • - Taking professional and personal risks is good for growth (A risk is calculated, a gamble is not).
  • - Being passionate about who you are and what you do. It rubs off on others.
  • - Always seeking personal and professional growth not only for yourself, but for the benefit of others.

In order for us to build a relationship and ultimately trust with one another we must first build expectations of who we are. I’ve shared my brand, now it's time to share yours.

*This post was inspired by a TED talk given by filmmaker Morgan Spurlock. Ironically his brand is very similar to mine. which allowed me to refine my thought and relate my personal brand to more iconic brands shown in the video. 

Lindsey Auguste
Jeff, this is a great article! Really makes me think about how I define myself and a brand for myself both personally and professionally. I'll have to get back to you once I've nailed a few things down, but thanks for the push. Awesome! Anyone else have something?
Jeff Cryder
You're most welcome :)
Bryan Armstrong
I love it. I have always referred to myself as "an average car guy" but that is definitely tongue in cheek. This is a concept I believe in sharing , So I won't write glibly here. I am still in Orlando finishing up at DD10 so I will revisit this this weekend. Thank you for an open, thought-provoking post. I really want to ensure that my Brand is consistent with my actions.
Eric Miltsch
Very cool Jeff. Identifying your weaknesses is the first step to expanding your strengths. Keep building that brand.

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