CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
You may have experienced this before, especially those who’ve recently decided to get serious about social media for your dealership. It’s that feeling when all your social platforms are open on your browser and you catch yourself just clicking back and forth between all of them without a purpose. Like a mindless zombie you’re just “there” in front of your computer, refreshing your Twitter or Facebook feeds contributing nothing of value to others, yourself, or society.
What you are experiencing is Social Media Overload. A very similar feeling to when you try to make sense of the Universe and your significance within it. It starts off by asking yourself “am I using this correctly?” followed by “I have no idea what I’m doing on Twitter!” and then caps off with “am I, and all this Social Media hubbub really worth it?”. Sometimes being social can be a bit overwhelming, here are 5 tips to help prevent Social Media Overload:
1) Keep your strategy in the back of your head. You do have a strategy right? This will help you maintain your focus on the bigger picture. If you don’t have it memorized, keep it close at hand.
2) Only bite off what you can chew. If you’re having trouble managing 10 social platforms at your dealership determine if all 10 of those are truly necessary. You may find you should only be focusing on three of them. If a social network doesn’t pass the “why” test than don’t waste your time with it.
3) Set aside 10, 15, 30, or 45 solid minutes in-which you close all your browser windows and focus solely on writing a blog post or engaging on one social platform (if you have ADD like me, this will help out greatly).
4) Get into a rhythm with content creation and engagement. This will not only help you stay on track but it will help your followers as well. Keep in mind everyone’s rhythm will be different so your mileage may vary. If you’re writing blog content in-house set up an editorial calendar for you and others to follow.
5) If you start to get to the point where you’re cursing your boss for this added responsibility, or feel like there’s no hope. Take a step back, grab a cup of water, and go for a little walk. This little escape can be extremely helpful to a healthy mental state.
6) What would you add for the 6th tip?