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From: Jared Hamilton
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Jeff Cryder

Jeff Cryder Digital Communications & Marketing Director

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5 Easy Tips to Prevent Social Media Overload

 

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You may have experienced this before, especially those who’ve recently decided to get serious about social media for your dealership. It’s that feeling when all your social platforms are open on your browser and you catch yourself just clicking back and forth between all of them without a purpose. Like a mindless zombie you’re just “there” in front of your computer, refreshing your Twitter or Facebook feeds contributing nothing of value to others, yourself, or society.

What you are experiencing is Social Media Overload. A very similar feeling to when you try to make sense of the Universe and your significance within it. It starts off by asking yourself “am I using this correctly?” followed by “I have no idea what I’m doing on Twitter!” and then caps off with “am I, and all this Social Media hubbub really worth it?”. Sometimes being social can be a bit overwhelming, here are 5 tips to help prevent Social Media Overload:

1) Keep your strategy in the back of your head. You do have a strategy right? This will help you maintain your focus on the bigger picture. If you don’t have it memorized, keep it close at hand.

 

2) Only bite off what you can chew. If you’re having trouble managing 10 social platforms at your dealership determine if all 10 of those are truly necessary. You may find you should only be focusing on three of them. If a social network doesn’t pass the “why” test than don’t waste your time with it.

 

3) Set aside 10, 15, 30, or 45 solid minutes in-which you close all your browser windows and focus solely on writing a blog post or engaging on one social platform (if you have ADD like me, this will help out greatly).

 

4) Get into a rhythm with content creation and engagement. This will not only help you stay on track but it will help your followers as well. Keep in mind everyone’s rhythm will be different so your mileage may vary. If you’re writing blog content in-house set up an editorial calendar for you and others to follow.

 

5) If you start to get to the point where you’re cursing your boss for this added responsibility, or feel like there’s no hope. Take a step back, grab a cup of water, and go for a little walk. This little escape can be extremely helpful to a healthy mental state.

 

6) What would you add for the 6th tip?

Lindsey Auguste
These are all great tips and I can especially relate to having an editorial calendar. It always seems like there's a TON of content to go up and not enough time to post it, but having a calendar that lays out the when and where helps keep my brain from melting!
Bryan Armstrong
Having been in the "zombie" mode myself on more than one occasion I found your article refreshing! I guess #6 for me relates back to #1 "Constantly monitor your BRAND. Does your on-line persona mesh with your brick and mortar experience? Monitor all employees posts so all online mediums are reflective of your culture." Thanks Jeff!
Jeff Cryder
Yup, having an editorial calender is completely underrated. Definite need if you're managing content creation.
Jeff Cryder
Zombie mode is awful. I've experienced it many times to realize it's the worst feeling ever. Even worse than I feel after watching Carl Sagan speak about the Universe. What you brought up Bryan is actually something I literally lost sleep over when I started off. People forget there is a internal component to marketing. Everyone needs to be on the same page. For those trying to tackle this issue I'd recommend creating a intranet within your dealership to help facilitate internal communications.
Tom Gorham
For number 6, I would add "Relax and have fun!" Social means "SOCIAL". Yes it's a job, but it's also a party. Try to disassociate from work just a little bit and assume you are really socializing. "Hey, how about those "Cubbies?"

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