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From: Jared Hamilton
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Jeff Cryder

Jeff Cryder Digital Communications & Marketing Director

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

How A Grilled Cheese Sandwich Can Help You Find Your Dealerships Story

 

Lebanon Ford imageWhat is your dealerships’ story?

If you were asked on an elevator to describe your dealerships’ brand what would you say? You sell XYZ products? If that’s your answer great, but more than likely if found in the same situation your competition would say the exact same thing. If that’s the case what separates you from them?

Crafting, developing and understanding your dealerships story is important for it’s what separates us from our competition; It’s what makes us unique and in some cases remarkable. If you’re having trouble understanding why or how you should be using Facebook, Twitter, [insert tool here] it’s because you have yet to discover your dealerships story. Those social tools are designed to be an avenue for you to tell a story. A unique story. Your story.

Here’s an example:

Circa 2009 Lebanon Ford’s slogan/motto was “changing the way you feel about buying a car”. I won’t even begin to explain all the things I can’t stand about this motto/slogan. With that being said I set out to craft something that was deep and meaningful. With some help from a six pack and an overly cooked grilled cheese sandwich I came up with…

Connect. Engage. Drive.

Connect to exceed expectations. Engage to grow relationships. Drive to build trust

Connect. Engage. Drive.  shapes and encompasses everything we do at Lebanon Ford, those are our core values, and what separates us from you. It is our story. What’s yours?

 

Jim Bell
Great post Jeff. This is something that is in development with our advertising agency now. Every dealer does have a story and you have to convey it to the general public and make a name for yourself in your area. I won't reveal yet what our is, but the first draft is great and we as a management team love it. Will update when our campaign rolls out.
Bryan Armstrong
Jeff, I don't know whether it's the late hours or the affinity we have for food and beverages, but some of my best insights have occured the same way. Great article and timely. As we all search to differentiate ourselves, we must also have a story and credo that is embraced by all at the Dealership and conveys easily to the Consumer.
Jeff Cryder
I can't wait to see what they come up with. If you'd like a fresh pair of eyes to take a look at it before you launch let me know :)
Jeff Cryder
While we're basking in the desert sun of Las Vegas come October let's throw a couple back and enjoy a couple grilled cheese sandwiches. Who knows what we'll come up with :)

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