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Jared Hamilton
From: Jared Hamilton
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Jeff Cryder

Jeff Cryder Digital Communications & Marketing Director

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

How A Grilled Cheese Sandwich Can Help You Find Your Dealerships Story

 

Lebanon Ford imageWhat is your dealerships’ story?

If you were asked on an elevator to describe your dealerships’ brand what would you say? You sell XYZ products? If that’s your answer great, but more than likely if found in the same situation your competition would say the exact same thing. If that’s the case what separates you from them?

Crafting, developing and understanding your dealerships story is important for it’s what separates us from our competition; It’s what makes us unique and in some cases remarkable. If you’re having trouble understanding why or how you should be using Facebook, Twitter, [insert tool here] it’s because you have yet to discover your dealerships story. Those social tools are designed to be an avenue for you to tell a story. A unique story. Your story.

Here’s an example:

Circa 2009 Lebanon Ford’s slogan/motto was “changing the way you feel about buying a car”. I won’t even begin to explain all the things I can’t stand about this motto/slogan. With that being said I set out to craft something that was deep and meaningful. With some help from a six pack and an overly cooked grilled cheese sandwich I came up with…

Connect. Engage. Drive.

Connect to exceed expectations. Engage to grow relationships. Drive to build trust

Connect. Engage. Drive.  shapes and encompasses everything we do at Lebanon Ford, those are our core values, and what separates us from you. It is our story. What’s yours?

 

Jim Bell
Great post Jeff. This is something that is in development with our advertising agency now. Every dealer does have a story and you have to convey it to the general public and make a name for yourself in your area. I won't reveal yet what our is, but the first draft is great and we as a management team love it. Will update when our campaign rolls out.
Bryan Armstrong
Jeff, I don't know whether it's the late hours or the affinity we have for food and beverages, but some of my best insights have occured the same way. Great article and timely. As we all search to differentiate ourselves, we must also have a story and credo that is embraced by all at the Dealership and conveys easily to the Consumer.
Jeff Cryder
I can't wait to see what they come up with. If you'd like a fresh pair of eyes to take a look at it before you launch let me know :)
Jeff Cryder
While we're basking in the desert sun of Las Vegas come October let's throw a couple back and enjoy a couple grilled cheese sandwiches. Who knows what we'll come up with :)

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