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Jeff Kershner

Jeff Kershner DealerRefresh / Founder

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

#DSES - "Secrets of the Inbox" with Jeff and Malinda

Secrets of the Inbox DSES

 

Email marketing continues to be the number one online marketing channel for all departments of your dealership. It's bigger than paid search, it's bigger than social medi and bigger than SEO.

But it is changing. There are new rules for getting into the inbox AND getting your prospects and customers engaged. Does your email marketing deliver?

Or are you struggling with declining open rates, horrific one to one communication emails to potential clients and other issues? Almost every dealership needs some level of help with email and that's what Malinda and I have set out to offer you.

You're going to walk away from our session with the newest hands-on tools and techniques that you can take back to the dealership and execute on.

This is exactly why I've asked Malinda to join me in this session. For those of you that don't know Malinda, she's the Superwoman of email marketing. Literally!

Malinda is the founder of 1to1News. A smaller but strategic service that caters to dealers and their email marketing needs. She provides some of the best and most engaging email newsletters in the industry. She have achieved some staggering results for my dealers in the past and dealers that I consult with.

Just a few  takeaways from our session include:

  • 4 Letters that will sell you more cars this month
  • How NOT to be one of the 7 out of 8 emails that Yahoo marks as SPAM
  • Why fake email addresses can KILL your email reputation
  • What Subject lines will DOUBLE your open rate

Not only are you going to gain some great knowledge but we have a very special offer for each dealer attendee...so listen up!!

Get your email audit report

Malinda and I are offering a FREE email audit report to dealer attendees that would like to participate. All you have to do to get started is fill out this quick and easy form. To receive your results you will want to attend our session "Secrets of the Inbox: The New Evolution of Email" at DSES.

Click here to get started with your FREE Email Audit Report!

Wait, there's more!!

We'll be giving away 3 FREE iPads during our session. Everyone likes an incentive (not that we need anymore incentives), so we thought we would place some icing on the cake and raffle off 3 FREE iPads to attendees.

I leave you with a short video we put together to help promote our session. Feel free to share, like and promote the video.

We hope to see you at our session. 

 

 

Stan Sher
Jeff, I will not be at DSES even thought I want to. Is there a way I can see this session? Any recording? Thanks.

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