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Jeff Kershner

Jeff Kershner DealerRefresh / Founder

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

#DSES - "Secrets of the Inbox" with Jeff and Malinda

Secrets of the Inbox DSES

 

Email marketing continues to be the number one online marketing channel for all departments of your dealership. It's bigger than paid search, it's bigger than social medi and bigger than SEO.

But it is changing. There are new rules for getting into the inbox AND getting your prospects and customers engaged. Does your email marketing deliver?

Or are you struggling with declining open rates, horrific one to one communication emails to potential clients and other issues? Almost every dealership needs some level of help with email and that's what Malinda and I have set out to offer you.

You're going to walk away from our session with the newest hands-on tools and techniques that you can take back to the dealership and execute on.

This is exactly why I've asked Malinda to join me in this session. For those of you that don't know Malinda, she's the Superwoman of email marketing. Literally!

Malinda is the founder of 1to1News. A smaller but strategic service that caters to dealers and their email marketing needs. She provides some of the best and most engaging email newsletters in the industry. She have achieved some staggering results for my dealers in the past and dealers that I consult with.

Just a few  takeaways from our session include:

  • 4 Letters that will sell you more cars this month
  • How NOT to be one of the 7 out of 8 emails that Yahoo marks as SPAM
  • Why fake email addresses can KILL your email reputation
  • What Subject lines will DOUBLE your open rate

Not only are you going to gain some great knowledge but we have a very special offer for each dealer attendee...so listen up!!

Get your email audit report

Malinda and I are offering a FREE email audit report to dealer attendees that would like to participate. All you have to do to get started is fill out this quick and easy form. To receive your results you will want to attend our session "Secrets of the Inbox: The New Evolution of Email" at DSES.

Click here to get started with your FREE Email Audit Report!

Wait, there's more!!

We'll be giving away 3 FREE iPads during our session. Everyone likes an incentive (not that we need anymore incentives), so we thought we would place some icing on the cake and raffle off 3 FREE iPads to attendees.

I leave you with a short video we put together to help promote our session. Feel free to share, like and promote the video.

We hope to see you at our session. 

 

 

Stan Sher
Jeff, I will not be at DSES even thought I want to. Is there a way I can see this session? Any recording? Thanks.

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