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Jared Hamilton
From: Jared Hamilton
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Jeff Sterns

Jeff Sterns VP Sales and Business Development

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The Texting Revolution and its Effects on Website Chat Frequency

Millennials Texting

Millennials are emerging into the car buying market. That fact alone should make it very clear that text messaging is becoming an important component of mobile marketing and the lead process for car dealers, but there's more. Existing car shoppers who weren't texting very much the last time they were in the market are starting to embrace texting more every day.

Texting isn't just for young people. Even people in my generation are moving towards texting. I personally text much more often than I talk on the phone.

There is a growing percentage of dealers who are taking advantage of the text messaging trends when it comes to working their leads. That percentage is probably higher than normal here on DrivingSales. However, there is still a gap when it comes to using texting for marketing. Between texting rules and software nuances, trying to generate more leads through text messaging can be a challenge.

Thankfully, chat is filling much of the gap. Compared to phone calls, emails, and lead forms, website chat is by far the closest that a lead converter can come to replicating the texting experience. As we described in our blog post, chat mimics texting on dealer websites. It's not exactly the same, but a clear increase in the percentage of website visitors utilizing chat can be easily attributed to its similarities to the ever-popular text.

It's real time.

It's back and forth within a single mobile interface.

It doesn't require people to open their mouths and talk.

As the popularity of mobile continues to expand and the market becomes more saturated with people who like to text, having a properly positioned mobile chat interface can help dealers takea advantage of the evolution of communication.

Chris K Leslie
I suppose its kind of like the difference between a "Hotel" and a "Motel" right? I think the heart of what you are trying to say here has good roots. I do however feel like you left out a ton of critical information on the How, When and Why's of direct messaging. You can go from cool business to John P. Creepy Guy really quick. Not to mention possible security risks with staff and the handling of personal information. People may like to get texts but does the cute girl who was in the showroom want to get a text at 3:00 am from the now sauced sales guy she dealt with today?

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