Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
On the surface, one might think that website chat systems are very straightforward, that they're all pretty much the same. They're not the same and with one of the three most important components, the differences can be huge.
When analyzing the effectness of your chat system, it's easy to see if something is working or not. It's harder to determine what to do to make it work other than to pick a different dealer chat provider. Here are three things to consider in your chat strategy when making decisions:
It's in this last one that chat companies differ in opinion. It's easy for me to say that 24/7 is important since that's what's offered by my company, but the data has shown that beyond a shadow of a doubt people are using the internet at night. They're on your website at all hours. They're on your website on weekends. Don't fall for the pitch that people only go to your site around business hours.
If you know these three things, you'll be able to determine how to make your chat service more productive and efficient. It's all about results.