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From: Jared Hamilton
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Jeff Ward

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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon. Speed is a key element in lead conversion maximization. In the world of sports we hear about the importance of speed from the broadcast announcers as they call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a dangerous team anytime” and “his lightening fast reflexes makes him one of the best defenders in the league”. In your dealership you are the team leader….the quarterback. You work at surrounding yourself with the best talent available to run your offense, defense and special teams. As a team you develop processes that are designed to create maximum returns efficiently and consistently. Your team keeps a high level positive attitude and trains hard to become proficient at communication skills, relationship building, conversions, profit maximization, lead development, appointment setting and much more. When the modern consumer enters “the game”, because they are motivated to purchase a vehicle, they often will begin their journey with a search on the web looking for potential opportunities that match their need-want-desire parameters or they may go straight to your website. Do you know how many unique visitors are reaching your site? How many become leads? What is your percentage of UVs (unique visitors) to lead conversion? Is there an opportunity for improvement in conversion ratios? When they get to your website what do they experience? Are they drawn in deeper into the site? Is it user friendly? Is the site information up-to-date and useful? Are there obvious specials that are current? Let’s assume that all is in perfect order on your functional and attractive website. When a consumer fills out a form on your website (or a form that reaches your internet sales team from a third party provider) and submits it how quickly does the team respond? Modern shoppers shop the web like people ten years ago would walk in and out of mall stores. Many consumers will do a quick look-see and within seconds they are off to your competition. To capture these browsers, convert them to appointments and eventual sales it usually comes down to speed – everything else being equal. ActivEngage Live Chat Concierge service creates speed and opportunity advantages consistently at the highest proficiency levels I am aware of....often doubling and even tripling leads from a dealers website. ActivEngage literally turns browsers into appointments and buyers before they have had a chance to "skip off your website" like a flat rock on a pond. What if you could simultaneously convert a text web lead into a real-time phone call, using text to audio translation technology, and connect the prospective buyer with your best appointment setters? How many more connections, appointments and sales could you make? CallSource’s new Lead2Call product does just that. In the battle for website lead conversions using Lead2Call is like bringing a bazooka to a knife fight (remember that scene from Indiana Jones when Harrison Ford shoots the guy with the big knife?). You do not have to play the game with outdated technology or technologies that keep you behind the leaders….or merely at their level of proficiency. You can lead the pack. In the end, in today’s world, it is important, if not critical, to always consider speed and how it relates to connecting potential buyers of your product to your best people and processes. It is good offense, good defense and always good business. Jeff Ward is a CallSource Regional Sales Manager and CallSource consultant. Jeff is also the Founder/President of Rhino Advantage, Inc. and has personally consulted with and supplied cutting edge web-based technologies to more than one thousand franchise automotive dealers over the last twelve years. For more information please call 1-888-496-1162 or email jeff@rhinoadvantage.com
JD Rucker
Of course, the best way is getting high-quantity quality links. That's how you get the top keywords.

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