Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeff Ward

Jeff Ward Owner

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Everything else being equal – Speed is the game-changer. Speed is your “not-so-secret” weapon. Speed is a key element in lead conversion maximization. In the world of sports we hear about the importance of speed from the broadcast announcers as they call a game and we read about its importance in articles written by sports writers in their analysis post-game. You hear phrases like “with his speed they will never catch him” and “their speed on the base paths makes them a dangerous team anytime” and “his lightening fast reflexes makes him one of the best defenders in the league”. In your dealership you are the team leader….the quarterback. You work at surrounding yourself with the best talent available to run your offense, defense and special teams. As a team you develop processes that are designed to create maximum returns efficiently and consistently. Your team keeps a high level positive attitude and trains hard to become proficient at communication skills, relationship building, conversions, profit maximization, lead development, appointment setting and much more. When the modern consumer enters “the game”, because they are motivated to purchase a vehicle, they often will begin their journey with a search on the web looking for potential opportunities that match their need-want-desire parameters or they may go straight to your website. Do you know how many unique visitors are reaching your site? How many become leads? What is your percentage of UVs (unique visitors) to lead conversion? Is there an opportunity for improvement in conversion ratios? When they get to your website what do they experience? Are they drawn in deeper into the site? Is it user friendly? Is the site information up-to-date and useful? Are there obvious specials that are current? Let’s assume that all is in perfect order on your functional and attractive website. When a consumer fills out a form on your website (or a form that reaches your internet sales team from a third party provider) and submits it how quickly does the team respond? Modern shoppers shop the web like people ten years ago would walk in and out of mall stores. Many consumers will do a quick look-see and within seconds they are off to your competition. To capture these browsers, convert them to appointments and eventual sales it usually comes down to speed – everything else being equal. ActivEngage Live Chat Concierge service creates speed and opportunity advantages consistently at the highest proficiency levels I am aware of....often doubling and even tripling leads from a dealers website. ActivEngage literally turns browsers into appointments and buyers before they have had a chance to "skip off your website" like a flat rock on a pond. What if you could simultaneously convert a text web lead into a real-time phone call, using text to audio translation technology, and connect the prospective buyer with your best appointment setters? How many more connections, appointments and sales could you make? CallSource’s new Lead2Call product does just that. In the battle for website lead conversions using Lead2Call is like bringing a bazooka to a knife fight (remember that scene from Indiana Jones when Harrison Ford shoots the guy with the big knife?). You do not have to play the game with outdated technology or technologies that keep you behind the leaders….or merely at their level of proficiency. You can lead the pack. In the end, in today’s world, it is important, if not critical, to always consider speed and how it relates to connecting potential buyers of your product to your best people and processes. It is good offense, good defense and always good business. Jeff Ward is a CallSource Regional Sales Manager and CallSource consultant. Jeff is also the Founder/President of Rhino Advantage, Inc. and has personally consulted with and supplied cutting edge web-based technologies to more than one thousand franchise automotive dealers over the last twelve years. For more information please call 1-888-496-1162 or email jeff@rhinoadvantage.com
JD Rucker
Of course, the best way is getting high-quantity quality links. That's how you get the top keywords.

 Unlock all of the community & features  Join Now