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Jeffrey Taylor

Jeffrey Taylor Local Search Specialist

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

The Evolution of Google Search and Content Marketing

New Google Video explains "The Evolution of Search" and Preparing For 2012

the evolution of search - car dealersAs 2011 winds down, anyone responsible for staying on top of Search Engine Optimization (SEO) is probably glad to see it go. 

2011 was one of the biggest years of noticable change for Google search in 13 years.

First it was the Farmer update, then the Panda update, and the most recent Freshness update.

On top of the major updates, Google continues to make numerous tweaks to Google Places and Adwords which is keeping Internet Marketers on our toes.

Winners in 2011: Local Businesses with well optimized Google Places Listing, well optimized website, and a content marketing blog.

Losers in 2011: Large national websites doing business locally, large information websites using duplicate content and relying on 3rd party content, 3rd party lead providers, poorly optimized local business websites, poorly optimized local business Google Place pages.

Google Releases 6 minute Video called "The Evolution of Search"

As 2011 comes to a close, Google has released an interesting video, where in just 6 minutes they cover the evolution of search.  They basically explain the evolution of Google's core search product from its revolutionary PageRank algorithm to its latest movements towards real-time, local, and social search results. It is an interesting timeline of the major changes to Google search.

Is Your Car Dealership Ready for Local SEO in 2012?

The video below by Google called "The Evolution of Search" gives an overview of how far search has come over the past 15 years and gives you a strong indication as to where Google is headed. If you are Car Dealer trying to increase market share online, you should take a few minutes and watch this interesting video.

Despite all the major changes going on with the Google search algorithms, one thing remains the same.

The Car Buying process on a search engine always starts with a keyword search!

Regardless of what phase in the buying cycle a person is in, there is a set of specific keywords that will be placed in the Google seach bar to find the info they need.

What changes is how Google determines who will show up on page one for a specific keyword phrase!

It really quite simple... the more keywords you rank for, the more traffic you receive!

The buying phase they are in will influence the keywords and types of searches they will perform.

  • Do you have a set of keywords targeted for each phase?
  • Do you have targeted keywords for the back end services you provide?
  • Do you have enough content to target specific keywords?
  • Does a specific keyword search trigger a Google video vertical?
  • Does a specific keyword search trigger a Google image vertical?

Every SEO strategy starts with targeting your primary keywords.  However, there are also hundreds of additional keywords that receive traffic. Searchers are not robots and will not type in the same keywords for every need.

Example: Searcher A may be looking for the exact same thing as Searcher B but will type in a completely different search phrase during their search. Your ability to target multiple keywords will enable you to reach both of these searchers.


google universal search for car dealersAre you targeting keywords that trigger a Google Universal Search Vertical?

Some keywords searches bring up videos and images, and news results on page 1 of Google. Targeting these keywords with a video or image can result in a major increase in traffic.

Using SEO on videos and images can give you an edge over your competition. You just have to find the keyword phrases that trigger a Universal search vertical and go after it!

Google thinks Universal Search is an  important part of search and you should also!



Is a locally focused, keyword driven Content Marketing Blog becoming a necessity in 2012?

The new changes at Google have increased the need for Car Dealers to look at a content marketing blog as a way to provide more relevant and fresh content to Internet searchers.

Most Traditional Websites are not designed for Content Marketing!

Let's face it, you probably have little control over how many changes you can make on your Dealership website. Changes are expensive and you can only target so many keywords.

A properly managed Content Marketing Blog allows you to generate keyword rich content, images, and videos on the fly. Think about a website that targets searchers by zip code, city, and specific needs.

Whether it is someone looking for a specific make and model car to buy, or a person looking for an oil change coupon in a zip code 10 miles away, they can find it on one of your locally focused and keyword targeted blog pages.

Effective content marketing is about creating hundreds of pages with specific keywords versus a small 5 page blog that only targets your primary keywords.

Make no mistake about it, Google in its quest of the perfect search will continue to make tweaks to their algorithms in 2012. How you react to what Google wants will determine how much traffic you can generate from these changes.

Regardless of what algorithm changes Google makes in 2012, the message it sent us all in 2011 is clear. They want fresh, relevant content, and lots of itThe days of having a poorly optimized website and Google Places page are over.

What's your plan of action in 2012? Are you looking at Google Universal Search? Is Content Marketing on your list?


Jeffrey Taylor Local SEO Specialist

Jeffrey Taylor

Local SEO Specialist

AutoNet Media INC

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