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Jennifer  Livingston

Jennifer Livingston Consultant

Exclusive Blog Posts

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Fix The Root Cause: The Problem Behind the Problem

Fix The Root Cause: The Problem Behind the Problem

If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how…

Don't Be that GM

Don't Be that GM

The General Manager role isn’t an easy one, nor is it a role for the faint of heart. You need thick skin…. But that doesn't mean we don&rs…

Always Reaching Your Sales Goals: 3 Must Haves for Improving the Sales Experience

Generating enough sales is critical for any business to succeed. With an adequate amount of sales, a business will be making sufficient revenue to cover its expenses and become profitable. As a sales representative, you will be responsible for making sure that the company makes enough revenue to reach its goals. At times sales can be difficult, but there are ways in which you can reach your sales goals. You can also participate in activities that help improve your results as well. In order to get the most out of your sales experience, it will be important to contact your very best leads, emphasize customer needs and also explain to customers the benefits of your services. By doing these three things, your sales results will greatly improve.

Contact Your Best Leads First

The first thing you will want to do in order to improve your sales experience is to contact your very best leads. As a salesperson, there will be a number of customers who are more sincere than others. What this means is that there are prospective customers who are really looking to buy a car. As a result, it will be important to stay in contact with them on a regular basis. Since many people view buying a new car as a serious purchase decision you will want to talk with them frequently to ensure that they feel comfortable with their decision, and to build trust with your customer. By contacting your best leads, you will be in a position to make more sales on a consistent basis.

Emphasize the Customer’s Needs

Another way of improving your experience as a salesperson is to emphasize the customer’s needs. Whenever a person looks to buy a car, they are looking to fulfill a certain need. Whether they are looking for something that is more modern, faster, powerful or safer they will look to buy something that meets one of their preferences. As a salesperson, it is your objective to tell a customer that your cars will meet their needs. During this process, it will be important to tell them how your cars are safer, higher quality, and more productive. You will want to give them the impression that your car dealership will solve their problems. You will also want to look for needs that other dealerships may not help their customers with. After anyone purchases a car they will need to get it registered, obtain car insurance, and know where to go if they need any maintenance or repairs. As the customer sees you trying to help them with many different needs that come with buying a car they will have a better experience and will be more likely to return to you when they need another car. By going with this approach, you will be in good position to drastically improve your sales results.

Show That Your Dealership Actually Cares

When looking to improve your sales results, it will be vital that you explain the benefits of your using your dealership. By showing great customer service you are able to show the customer that you care about them as a person and not just as a dollar sign. A great way to show that you are care about more than just money is to show the customer the ways you are involved in the community. Showing this allows them to see that the money they spend will be used for good things.

Another great customer service tools is a follow up call, even if they don’t buy. People don’t always buy a car the moment they walk into the dealership; they like to shop around, but you can use that to your advantage. You calling the customer a day or two after they have come into your dealership shows that they matter, and you are dedicated to giving them the best option they can afford. If, they say they are going in a different direction don’t get upset. Be courteous and kind, and who knows your great customer service could be the reason why they choose you the next time they want to buy a car.

 

Conclusion

Following steps such as contacting the best leads will enable salespeople to sell to the most sincere customers. Emphasizing the customer needs is another great way to improve sales. This part of the process explains to the customer that the cars offered will allow them to get the results they want. Showing the customer that your dealership actually cares about them will give the customer a great impression of your dealership and give them another reason to buy from you.   

 

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