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Jennifer  Livingston

Jennifer Livingston Consultant

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How to Grow Your Dealership in the Digital Age

As someone who owns a car dealership, you might always be looking for ways to help it grow and become more successful. Nowadays, in the digital age, it's important to look at things from a different perspective. These are some of the things that can help you grow your dealership in today's day and age.

Build the Perfect Website

In today's world, with so many people spend a lot of their time searching for information about cars online when they're in the market to buy a vehicle, having a great website for your dealership is critical. These are some of the things that you might want to add to your website:

  • Information about your dealership, such as where it's located and how customers can get in contact with you

  • An inventory of the vehicles that you have in stock, along with pricing information, so that potential buyers can start their shopping online

  • A live chat feature so that customers can get answers to questions quickly

  • Financing information, including a financing application

Use Social Media

If you aren't currently using social media as a means of promoting your dealership, you are really missing out. Nowadays, with so many people using Twitter, Facebook and other similar sites on a daily basis, this is a great way to connect with local individuals and get them excited about your cars. Build up your profiles, add plenty of pictures of your dealership and the cars that you have for sale and otherwise use social media to promote your dealership. If you do, you might be surprised by the results that you will see. Additionally, you can even try paid advertising on social media if you'd like to bring in even better results.

Focus on Tech Features in Vehicles

Sure, things like gas mileage and the look of a vehicle are very important to many consumers. However, now more than ever, many customers are looking for other things when buying cars, such as the newest and greatest tech features. Someone might want a car that has a rearview backup camera, Bluetooth connectivity or some other tech feature, so making sure that you are familiar with these features and that you advertise them properly can help you boost sales and encourage interest in the vehicles that you have on the lot.

Provide Internet Access for Customers

Right now, you probably have internet access in your dealership for yourself and your employees. However, you might have never focused on providing access for your customers. This might not have been important in the past, but it's pretty important in today's world. These are just some of the reasons why your customers might want to access the internet while at your dealership:

  • While customers are waiting, such as while their car is being detailed or while they are waiting for someone in finance to work out a deal for financing, they might want to be able to keep themselves entertained. Ensuring that there is WiFi service available throughout the dealership can allow them to hook up with their devices and keep themselves entertained, which can help you avoid complaints about wait times and can increase customer satisfaction.

  • Some customers might feel more confident if they are able to do a bit of research or comparison shopping from your dealership. For example, they might want to use their phones to pull up pricing or feature information about models that they might be looking at.

  • In some cases, customers might be able to log on to their insurance companies' websites to secure auto insurance coverage for a car when buying it, ensuring that they are complying with lender requirements and local laws so that the sale can be made.


As you can see, there are a few steps that you can take that will help you grow your dealership in today's digital age. If you implement these tips, you might be surprised by what they can do for your business.

 

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