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Jared Hamilton
From: Jared Hamilton
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Jennifer  Livingston

Jennifer Livingston Consultant

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Improve Your Dealership By Retaining Your Great Employees

Searching for new hires is an inevitable part of running a business, especially if it’s growing quickly, and especially when it’s a car dealership. When this time comes, it is beneficial for you as an employer to ponder about why people would want to work at your dealership. The most important question you want to ask yourself is, “what can I offer to my employees so they will want to stay for years to come?”

When you first start hiring employees, strategic action for retention needs to be taken in order to keep them productive and focused on the work. There are variety of ways that it will benefit you in the long run. These include:

  • - Continually attracting high-quality employees

  • - Low turnover rates (and related costs that come with high turnover rates)

  • - Trust between employees and senior management

  • More efficient workers

In order to maintain these benefits, you want to develop an employee benefits plan that will make your dealership attractive to applicants. Some of the most important parts of this plan include options that will ensure job satisfaction and employee engagement.


Invest In Your Employee’s Professional Development

Investing in developing a strong workforce will help you and your employees by giving them more of a reason to stay and grow with the company, as well as giving you the opportunity to educate your employees in order to promote them to higher positions in the company. This can also free up positions to be filled by new employees, this continuing the cycle that ultimately gives you the opportunity to keep hiring and retaining new employees for your company.

In order to see a high return on investment from putting money towards your employee’s professional development, you must make smart decisions so that it will be worth your while. You can do this though having your most senior level employees train those with less experience (while giving the senior level employees incentives for giving up their time), or give your employees the opportunity to be open and honest about what types of programs your company can pay for their professional development.


Give Your Employees Small Perks to Show You Care

Your employees give 40 hours (or more) of their week to your business, and if they are doing a great job, then the least you can do is show how grateful you are. This can be shown in creative ways such as office-wide contests that provide friendly competition and fun prizes. In addition, perks can include taking an employee out to lunch for their birthday, offering Fridays off during the summer, or providing breakfast in the mornings. Little things like this can be helpful in employee retention, and overall employee morale.

At the end of the day, the best way of retaining employees in your business is showing them that you care, in addition to making the realization that they are more like your family than your employees. Once this shift in thinking happens, you’ll have smarter ideas to make your employees happy, as well as building a more successful company. Keeping communication open and transparent in your company is another benefit to employee retention as well. If your employees feel that they can talk to you, they will more likely stay at your company and be more productive.  

Al Amersdorfer

The points which you have mentioned in your article are really helpful in real world if you are talking about taking quality work from your employees. Give them recognition, perks and retain them if they working hard and giving you good results. Being a Automotive BDC Expert i can understand importance of experienced and great employees your sales and future of dealership depends on them. Thanks for sharing your great thoughts Jennifer Livinhston

Amanda Gordon

Small perks/incentives is a great motivator. We use them weekly to maintain the flow of meeting goals in a consistent manner. 

Sherri Riggs

It's a simple concept that more people NEED to grasp!

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