One of the biggest purchases that anyone will ever make is that of buying a car. Since buying a new car is such a big and important decision, the common buyer takes a variety of factors into consideration. One of the most important factors many consumers consider is when they should purchase their new car. There are a variety of times in particular during the year in which most people believe it would be better to buy a car, and dealerships can capitalize on this.

Before They Need One

Overall, most buyers believe that the worst time to purchase a car is when they are in desperate need of a new one. If their vehicle suddenly breaks down, they don’t usually want to rush out and buy a new car right away, even though they are in need of one. It’s important as a seller to encourage buyers that they should try to buy before they absolutely need to get a new one. Encouraging buyers to do their research will help you earn their trust and confidence. Hearing this, buyers will feel that they are getting a much better deal and getting the vehicle that they will enjoy the most, which will increase your customer satisfaction rates.

During the Fall

The second time of the year that is popular to buy a car is during the fall. Most major car dealerships unveil their new stock and model year in the fall. At this time, many dealerships are looking to showcase their new cars. In doing this, sellers can make a lot of sales if they are willing to mark down vehicles from the prior model year that are still on the lot. Many buyers see this as a great opportunity to buy a car that is less than a year old, for a cheaper price. For sellers, this is a great opportunity to get rid of old stock that has been around the lot for awhile and make quick sales.

The Holidays

Similar to any other type of retailer, car dealerships should try to take advantage of money that is being spent during the holiday season. When consumers start to see a silver Christmas tree in the parking lot of a car dealership, they take it as a sign that they should be shopping for a vehicle as a special gift to a loved one. National car companies are willing to offer amazing rates on vehicles during the Christmas and holiday shopping season, and your dealership should be no exception in order to stay competitive in the market during this season.

Three Day Weekends

During the year, there are many three-day weekends that promise to bring great deals to consumers that are looking for new or used cars. Some of these three-day weekends include the 4th of July, Memorial Day, and Labor Day. Similar to other types of companies, car dealerships are often providing amazing deals to those that buy a car. Although this is a vacation for the average american, it’s a busy work day for salesman and a great opportunity to make a lot of sales by offering great deals to consumers.

End of Month and Quarter

Another time of the year that can be great to buy a new car is at the end of a month or a fiscal quarter. It is widely known that most or even all car salesman have sales goals that they need to reach. In most cases, these sales goals are set on a monthly or quarterly basis. Many consumers believe that because of this, those salesman that have not yet reached their sales goals will be motivated to make a sale any way that they can. In many situations, customers believe that they are going to be offered a great deal in order for the salesman to close in on the purchase. This time can be a great opportunity to capitalize on a higher quantity of sales.

Auto Shows

Depending on where your dealership is, you could have a major auto show in your city. These events are usually used as a way to market and advertise, and dealers can also use this as a chance to make sales. Many consumers that come to these shows are already interested in purchasing, so this is a great time to make sales. These buyers usually come ready to negotiate fiercely, however, so dealers should also be prepared as much as possible on their end.

Providing small negotiations with your buyers can go a long way for them when it comes to making the final purchase. Dealerships can do more than great prices for their consumers. Sellers should try offering maintenance packages, warranties, upgrades, and other benefits if it means a good sale. The perfect combination of factors could be exactly what pushes the consumer to make the big purchase with your dealership instead of a competitors.