We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
My name is Jeremy Brown. A small amount may know me as @jb_carguy. The purpose of this letter is to shed some light on the fact that how you act, while representing your business can and will cost you business. I discovered this week that, "The world not be taught half as much as it needs reminding." I know you guys and girls know what I'm about to say, but maybe you have forgotten, maybe you simply need to be reminded.
The foremost point is whether you like it or not you ALWAYS represent your brand and employer. I capitalize ALWAYS again. Did I mention that you ALWAYS represent your brand and employer? I will as well add that you represent your dealer client base as well.
I admittedly do not go to enough conferences, summits, or 20 groups. I have gone, and I want you to know that while you’re speaking, character is important and will show me what you know. It is the after hours part that tells me who you are. Did I mention that you ALWAYS represent your brand and company? This is especially true and magnified at conferences! Here are a few tips.
While we’re on the topic of behavior, I’d like to talk about some Social Media points.
Deals are cultivated at these events for the WHOLE event. I can guarantee that you can make, but more importantly LOSE more business the nights of the consequence.
I can personally tell you I have attended an event and have experienced a negative situation that made me reconsider a lot of things. These events have evolved and changed how we interact with one another. There are more of us on the vendor side than ever before. We get together we want to enjoy each other’s company and let our hair down. I understand that. And up until this point, I have enjoyed the same friendly banter, networking, and letting my beard down. The thing is, you can do that without getting hammered, putting your friends in uncomfortable situations, and demeaning people around you.
There are some people and companies I will NOT or no longer do business with. I would never cite their name here, because I have waited a day to write this and awhile to post it, but if I was asked about these companies or people, I would not recommend them. My reputation with my friends is something I take seriously, and I will not risk it for someone who doesn't recognize it is not ok to be hammered or high or hurtful while they are working.
Please don't think of me as a prude, my close friends know that when the time comes to party, I can go with the best of them. However, when in a business scenario, it's not time to act like you are home alone for the first time. Use your head and act like your future depends on it.
I need Vendor partners. Notice I said partners, we are equal in this, and I need people and collaborators that are going to help me be successful. Can you be that Vendor? Can you be the partner I need? Can you ALWAYS represent yours and my Brand the way I need you to?
I sincerely hope so.
Here is the link to my original post .