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Jared Hamilton
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Jeremy Brown

Jeremy Brown PowerSEO

Exclusive Blog Posts

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

Has Google Punished You? Part 2

Get Yourself Re-indexed

If you've just arrived, please visit part 1 for the set up.

SEER Interactive was de-indexed because they had some significant problems with their website that only caught up with them after Google’s recent Penguin update. This update was focused primarily on links; both links from other sites pointing to theirs and those on their site pointing to other pages on their site. Can what they did that got them back help bring you back, too?

Fix it and They Will Come Back

While there are many ways you can get yourself de-indexed, getting re-indexed is simple. Fix the problem and Google will return and you’ll be back. You may not be as strong as you were, but you’ll be back and can work to regain any rankings losses. SEER Interactive was re-indexed in just 12 hours. So how’d they do it and what can you learn from it?

Don't rest on your social laurels

SEER learned that social media marketing alone is not itself going to keep you from being penalized if there are other problems on your site. Social media did, however, establish a great working community. Don't expect your circles to be able to bring enough attention to Google about your plight if you're in a similar situation. But if it does happen, having them and giving them clear instructions on how to get Google's attention just might.

Reliving the Customer Experience

When Google crawls your site, they try to crawl it like one of your customers would. They browse your navigation items, they follow links on your pages, and they explore your content if you allow them. When business owners are reviewing their site, we often see it from the eyes of a business owner rather than those of our customer's. SEER learned that bad navigation hurts their customer’s experience and the crawler’s ability to access and understand their site. Correcting those broken links and streamlining the customer experience has helped SEER recover strongly.

Car Dealers Beware!

Negative SEO is an underhanded manipulation of Google designed to hurt someone else’s website. The problem is that it is very difficult to know if you've been hit by negative SEO if you haven't been paying attention to your SEO strategy. If you are attentive, it's a little easier to convince Google that those "negative" links are not you’re doing and, hopefully, you can be re-indexed quickly. While in most cases you can only wait for Google to return, if you believe that you’ve been a victim, then there is a special reconsideration request form that needs to be filled out.

Once Fixed, be Vigilant

When you next look at your website think about these points:

  • Social media is new, but don't expect miracles. This isn't a silver bullet or some new geeky gimmick. It is important, but there is so much more to the internet for Google to assess authority.
  • View your website through the eyes of your customers. Get a family member to help if so needed. How do they navigate your pages? Can they find what they're after? Do you know what they're after?
  • Negative SEO exists. When was the last time you worked with your SEO? If you haven't talked to them in a while, you should consider a quick call just to make sure you're in good hands. When you do, ask about your site’s link profile.

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