We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Something so amazing happened to me this week that I had to share with you. As you all know I run a search engine optimization company known as SEO for dealers. I have since broadened my services to include e-mail marketing and pay per click marketing so I have renamed the company as
. That however is not why I'm writing today. I have many dealerships as clients most of them have different website providers and it is a constant struggle to have them see me as friend not foe.
There has never been a situation where I've taken on a client and ever tried to undermine their website provider. In fact one of the first things I always do is forge a relationship with someone I can trust in someone who can assist me in optimizing my client’s website. This all changed with a single client and a single provider we'll call "the site provider."
I have been working with this client since early October and he has seen steady improvement every single month. We have a very good relationship and he sends me referrals often. If not for this tight relationship between myself and the dealership I may not have ever known what "the site provider" secretly tried to do. After a rocky start between me and his current website manager things have been smooth for about 60 days. If you've ever dealt with a website provider for dealership you know they control nearly everything. It is of course in my best interest to have a great working relationship with him because I need many things executed on the backend that I do not have access to. So basically to sum up the history of this account, all sides have been happy even though there have been times when "the site provider" and I bumped heads in a struggle for control. In my opinion, it is simply because they are charging dealers for search engine optimization but they are not providing any. With the hiring of an outside search engine optimization company there is a very real threat of their lies being exposed and this is exactly what happened in this case. I want to preface the rest of this article by saying I've never heard of this happening before and it very well could be an isolated incident the very nature of them trying to claim credit for my services is the sole reason behind this article. Up until this point I have had nothing but good experience dealing with "the site provider" as a vendor I have often found that one of the most helpful when I need changes made.
Because I want to cause any friction between my client and "the site provider" I will of course leave their name out of this, if the situation occurs or someone needs to fact check this story I am sure they will be more than happy on a one-to-one basis to confirm what I'm saying. Obviously it is very dangerous for them to endorse this sort of article and I would never wish that on my clients. This dealership has seen consistent growth each and every month, roughly 20% since I have been on board as their search engine optimization company. In the months immediately before taking over this account they are dealership website had fewer than 50 organic search referrals. For the month of December they are on pace for nearly 300. Is this astronomical growth, no but I should say they are on our lowest package and have planned for more of a long-term sustained growth rather than huge numbers up front. Overall site traffic is moving this growth showing roughly a consistent increase in organic traffic each month I have had this account.
Here's where all went wrong:
I received a disturbing phone call from my client yesterday late afternoon informing me that his "site provider" representative had called him to complain about me. Sparing you the details the representative was basically upset because I had requested a large amount of work be done to the website and have been very demanding. This is simply how I operate. I find that providing clear deadlines and staying on website providers is the only way to ever get them to do anything in a timely manner. My client of course defended my actions by saying to the representative that's what he's paying me for and that he should do whatever I ask. The "site provider" representative then went on to tell my client he is making a mistake by paying me to do search engine optimization for his website because he is already paying "site provider" to do it. Now if you have done business with me or know anything about how I do business you know that I have a very close relationship with all my clients this is the exact reason why.
The "site provider" Rep then went on to say that his website was one of the best performing sites over the past several months and that was a result of the search engine optimization service "the site provider" have been providing. My client went on to ask why hasn't the site been improving for the last year if it was because of "them" since he had been paying for the package since the beginning. To this question a "site provider" representative of course had no answer. My client then asked what search engine optimization services they were doing for him. To this question the "site provider" representative replied that they had done the link building and keyword research. My client then asked the logical question what links have you built for me. Now here's where things started to fall apart for "the site provider" since the site was brand-new in October when I took over the account it had zero back links. My client knew this because I told him, he also knew exactly what links I have provided because I provide this information biweekly in my reports. Of course the "site provider"rep could not answer this question and said that he would have to talk to his SEO team. He also said that he will call my client back within five minutes the call never came. He was caught in lie and "site provider" SEO service is nothing but a drain on money and they know dealerships will pay it because they can co-op the cost.
This is my plea to anyone who is paying for any SEO service whether it be from "the site provider" or any website provider. Start getting involved in asking what you're getting for your money it doesn't matter if you're paying $500 or $5000 a month there are too many snake oil salesman and it really is sad when it comes from the GM endorsed company. To top it all off I noticed there team had changed some of the title tags I had set up to include cities well over three hours away from his target market essentially undoing the work I'd done in the first month for this client. When I asked the"site provider" Rep, first and foremost why they were making changes to my work and also why they would target will cities the only response he had for me was that his team had changed the title tag to address some negative trending. This came as an obvious surprise to me because the website has been growing every single month when I asked him to ask his team what negative trend in might be referring to he said he would have to e-mail me back I of course never got an e-mail.
I realize this post they seem like a rant but it really isn't and I know this post might seem as a backdoor way to sell my service but it isn't. As somebody who has his roots in the car industry shameful business acts like this still affect take me on a personal level. It's bad enough "the site provider" tried to convince one of my clients not only that the work I'd done for him was work they had done but then to try and say that they should stop spending money with me was over the line. They even went as far as to tell my client to remove the link on his homepage that said my company did his Internet Marketing. In my opinion "the site provider" doesn’t want anyone to know that they weren't doing it they didn't want somebody else to figure out what my client did three months ago and that is to get real search engine results you need a real search engine optimization company.
If you have any questions about your current search engine optimization company and you want to know what you're getting for your money please feel free to e-mail me or call anytime this isn’t a plea for new clients although of course we will take them, this is me against those who give search engine optimization a bad name. If you've any question at all what you're getting for your search engine optimization I would be happy to diagnose and dissect any work your current provider may or may not have done.
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