Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Hambly

Jeremy Hambly Director of SEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

No matter what we have been told or know firsthand, cheap prices and big promises always seem to pique our interest despite the notion if it looks to good to be true, it probably is So when it comes to PPC marketing, the bottom line is that cheaper isn’t better. 

Let’s take for example, one said company. If you aren’t already familiar with them, "said advertiser" offer advertisers packages that include paid search ads from Google and Yahoo; Internet Yellow Pages listings from SuperPages.com; paid inclusion from LookSmart; and geo-targeted banner ads on the Advertising.com network. The service includes campaign set-up and management, simplified online media buying, and campaign reporting.

 

In a nutshell, “said company” specializes in PPC campaigns for just about anybody and everybody. They offer killer salesmanship and big promises for cheap costs—but that’s not without a catch. “Said Company” (and co-op PPC companies like them) also offer a host of drawbacks attached to the terms of agreement. In this blog, we’re going to outline the main reasons why you shouldn’t opt with “said company” or co-op-based PPC companies for your PPC efforts.

 

·        Though “said company” and other co-op PPC companies may have cheaper prices, it’s because they manage a huge volume of clients; therefore getting discounts from Google, Yahoo and other search engines. The major drawback to the lowered cost is that you’re opting with a company that manages thousands of clients. No doubt, software, not humans, are managing your campaign.

·        A PPC campaign needs to be fluid, and you need to be able to monitor and adjust the campaign on a daily basis based on what keywords are getting you conversions/leads.  The problem with “said company” and other co-op PPC companies is they “limit client control,” which in other words means—you have no control.

·        The cost for “said company” and many other co-op PPC companies may initially seem cheap, but it quickly adds up as fees compound. Over $1000 per month for a PPC campaign that doesn’t help your PPC efforts is a lot of money to be wasted.  

·        To get a better idea, let’s take one of our clients who has been working with a co-op based PPC company. The current situation when you Google the client’s company name is their PPC results (which they’re paying over $1000 per month) turn up 3rd in the adwords list with the entirely wrong URL address for the displayed webpage.

·        Know too, you’ll be hard pressed to ever find “said company” or a co-op PPC company that bothers to use custom landing pages.

·        Most Dealership PPC companies ignore even the most basic PPC 101 type rules, a few are listed below

 

-Split Testing Ad-Copy
-Split Testing Landing Pages
-Custom Landing Pages
-Conversion Tracking
-Relevant Ad Copy
-Relevant URL For Ad

(And that doesn’t even include the massive conflict of interest….)

If you’re considering using a co-op-based PPC company like “said company” for your PPC campaign, know that the majority of these companies don’t offer tailored services. Instead you’ll likely be getting software-fed-and-amalgamated service with results that are borderline atrocious. For the most part—the only one benefiting form the service is the co-op.

 

Jeremy Hambly
Indie Results Internet Marketing

 

 

 

 Unlock all of the community & features  Join Now