Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
No matter what we have been told or know firsthand, cheap prices and big promises always seem to pique our interest despite the notion if it looks to good to be true, it probably is So when it comes to PPC marketing, the bottom line is that cheaper isn’t better.
Let’s take for example, one said company. If you aren’t already familiar with them, "said advertiser" offer advertisers packages that include paid search ads from Google and Yahoo; Internet Yellow Pages listings from SuperPages.com; paid inclusion from LookSmart; and geo-targeted banner ads on the Advertising.com network. The service includes campaign set-up and management, simplified online media buying, and campaign reporting.
In a nutshell, “said company” specializes in PPC campaigns for just about anybody and everybody. They offer killer salesmanship and big promises for cheap costs—but that’s not without a catch. “Said Company” (and co-op PPC companies like them) also offer a host of drawbacks attached to the terms of agreement. In this blog, we’re going to outline the main reasons why you shouldn’t opt with “said company” or co-op-based PPC companies for your PPC efforts.
· Though “said company” and other co-op PPC companies may have cheaper prices, it’s because they manage a huge volume of clients; therefore getting discounts from Google, Yahoo and other search engines. The major drawback to the lowered cost is that you’re opting with a company that manages thousands of clients. No doubt, software, not humans, are managing your campaign.
· A PPC campaign needs to be fluid, and you need to be able to monitor and adjust the campaign on a daily basis based on what keywords are getting you conversions/leads. The problem with “said company” and other co-op PPC companies is they “limit client control,” which in other words means—you have no control.
· The cost for “said company” and many other co-op PPC companies may initially seem cheap, but it quickly adds up as fees compound. Over $1000 per month for a PPC campaign that doesn’t help your PPC efforts is a lot of money to be wasted.
· To get a better idea, let’s take one of our clients who has been working with a co-op based PPC company. The current situation when you Google the client’s company name is their PPC results (which they’re paying over $1000 per month) turn up 3rd in the adwords list with the entirely wrong URL address for the displayed webpage.
· Know too, you’ll be hard pressed to ever find “said company” or a co-op PPC company that bothers to use custom landing pages.
· Most Dealership PPC companies ignore even the most basic PPC 101 type rules, a few are listed below
-Split Testing Ad-Copy
-Split Testing Landing Pages
-Custom Landing Pages
-Relevant Ad Copy
-Relevant URL For Ad
(And that doesn’t even include the massive conflict of interest….)
If you’re considering using a co-op-based PPC company like “said company” for your PPC campaign, know that the majority of these companies don’t offer tailored services. Instead you’ll likely be getting software-fed-and-amalgamated service with results that are borderline atrocious. For the most part—the only one benefiting form the service is the co-op.
Indie Results Internet Marketing