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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Jeremy Patterson Blog Posts

"SEO is dead" will never be true

"SEO is dead" will never be true

Digital marketers have been saying that SEO is dead for almost 20 years.  Although many keep predicting the end of SEO as a way to earn new customers and …

Influencer Marketing Increasingly Important

Influencer Marketing Increasingly Important

People have been using influencer marketing for a long time.  Celebrity endorsements are one form of marketing that still works to this day!  However, be…

Being Simplistic Still Key

Being Simplistic Still Key

According to the results of a study done by simplicityindex.com, most customers will actually pay more for a simplistic experience when interacting with a …

A Consistent Content Marketing Message

A Consistent Content Marketing Message

Content marketing is not a set it and forget it strategy.  By definition, new content must constantly be developed and blasted out to the world through va…

Digital Marketing Errors

Digital Marketing Errors

While businesses may feel justified in believing that a digital marketing agency should be 100% responsible for the success of a marketing campaign, this i…

Humanized Marketing

Humanized Marketing

Typically, a business markets to potential buyers, and traditionally there is something impersonal about the whole process.  The newest challenge marketer…

Deliver & Implement Your Dealership's Brand Promise

Deliver & Implement Your Dealership's Brand Promise

DealerExec Magazine published this article featuring Erich K. Gail, COO of the Cardinale-Group of Companies regarding Zero Moment Retail. Read the articl…

Ad Blocking - A Big Case For Mobile Advertising

Ad Blocking - A Big Case For Mobile Advertising

It’s no secret that businesses use ads to deliver messaging to potential customers.  Customers blocking those ads could be invalidating some of these bu…

Digital Marketing tips for non-failure

Digital Marketing tips for non-failure

There are many digital marketing success articles out there, but not many focus on simply what not to do - which can be equally as important.  While most …

Keywords in the Meta Description

Keywords in the Meta Description

The code of a website often contains fields in the head portion of its pages.  Visitors may not necessarily see them, but they are seen by search engines.…

Buyer Intent

Buyer Intent

Often, dealerships wonder why ad agencies don't buy generic search terms related to their models.  Honda dealers want to know why they aren't showing up f…

Third Party Lead Providers - Some are just saying ‘No’

Third Party Lead Providers - Some are just saying ‘No’

The Wall Street Journal recently posted an interesting article* about third party lead providers.  Sites such as TrueCar, Cars.com and AutoTrader, once ma…

Facebook Marketing

Facebook Marketing

The debate rages on as to the effectiveness of Facebook marketing.  While organic results within Facebook's feed might miss the mark from time to time, pa…

Digital Marketing for the Uninitiated

Digital Marketing for the Uninitiated

The digital world can be hard to traverse thanks to its constantly changing landscape.  Yet studies constantly prove that digital marketing is much more c…

Original Content Creation More Necessary Than Ever

Original Content Creation More Necessary Than Ever

"Content is king" is a phrase thrown around digital marketing circles all the time these days.  The theory is that content creation leads to increased SEO…

Long Tail Keywords for SEO

Long Tail Keywords for SEO

It would be great for most dealers if they could appear in search results for all of their makes and models.  Unfortunately, these terms alone are often h…

Necessary VDP Elements

Necessary VDP Elements

A big first step toward revamping a dealership website for better lead generation often involves cleaning up the VDPs (Vehicle Display Pages). A good strat…

Live Chat for Dealerships

Live Chat for Dealerships

Many dealerships have realized the benefit of live chat.  However, some don't have it enabled on their site.  For those that don't, it might be worth the…

Auto Dealer Onsite SEO

Auto Dealer Onsite SEO

Although generally content is king when it comes to onsite SEO for car dealerships, the set text on a dealer's home, service, specials, contacts and other …

Custom Analytics for Automotive Dealerships

Custom Analytics for Automotive Dealerships

There are many solutions available for capturing data about your website visitors.  Many automotive dealerships and digital marketing vendors stay with Go…

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