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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

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Auto Dealer Onsite SEO

Although generally content is king when it comes to onsite SEO for car dealerships, the set text on a dealer's home, service, specials, contacts and other static pages also contributes to the site’s overall appearance in search engine rankings.  While adding content via an onsite blog is a suggested SEO maintenance strategy, dealers should also be making sure that these static pages are optimized as well.

Most buyers aren't necessarily interested in the text at the bottom of an automotive dealership's home page.  Google, however, scans these pages and periodically caches them.  Of course, it’s optimal if these pages have slight content changes from time to time.  But if not, a dealer should at least make sure that all the cities they serve and all the services they provide are summarized on the home page.  It is not advisable to "keyword stuff" this text, but if key terms are worked into this text in a somewhat natural way, it can be of great benefit to a website's SEO ranking.

In order to ensure that customers interested in financing or service can find their website, auto dealers should make sure that those pages are optimized as well.  Using Google's keyword planner and running some test searches and looking at suggested alternative searches, one could determine which are the best keywords to use on these pages to capture the highest amount of traffic, and optimize for those terms.

Most dealers will be hard pressed to find a blog topic that allows them to optimize for SEO with regards to their location and services.  However, these static pages may have room for some improvements that could have impact on their SEO rankings.  What are some ways you guys are working SEO text onto your dealer sites?

Alex Lau
I'm leaving WorldDealer, but this rationale holds true. Employing White Hat SEO Methods and Search Content Marketing http://www.worlddealer.net/2013/06/employing-white-hat-seo-methods-and-search-content-marketing Over 3,500 blogs created with 'Geolocation+Make+Model' here.
Megan Barto
Aside from a blog, one of the most important things you can do (if you have a big box website) is to rewrite some of the "about us" & other generic parts of your website. Make sure it's true original content and not something a dealer in a different time zone has!
Carl Maeda
Megan , great point! You don't want to be running into duplicate content issues with Google: http://moz.com/learn/seo/duplicate-content It also helps to update that content periodically, especially as new models come out, new incentives, etc.
Megan Barto
It's easiest to print out your site index (hopefully, you know where to find that) & tackle a page (at least) a week! Make a commitment to get rid (or at least look over) every page on your website & you'll be able to get rid of that duplicate content!
Anthony Levine
Great points all. I've seen some wacky stuff on about pages, index pages, etc - it all could be totally cleaned up to be more SEO-friendly (and reader-friendly as well!)

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