Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Live Chat for Dealerships

Many dealerships have realized the benefit of live chat.  However, some don't have it enabled on their site.  For those that don't, it might be worth their time to investigate a solution.

There are only a few ways an online shopper can deliver a lead.  They can call, fill out a form, drop by the store, or on some sites, initiate a live chat.  While the frequency of chats might not always be high, the leads that can come from live chat generally have a high rate of conversion if they are solid.

A live chat agent typically won’t be extremely well informed about every sale or vehicle on the lot, but they are usually experts at securing the vehicle(s) of interest and the preferred contact information from a potential customer.  If a dealership is able to capitalize on this lead with a swift follow up phone call, they can often begin a chain of events that results in a sale.

Live chat is a critical aspect of a dealership website that should be a part of any digital marketing campaign for automotive.  Are you all using some kind of chat solution?

Melissa Vingle
We are currently utilizing live Chat during business hours. The missed opportunities during the off hours do not justify the cost of 24/7 monitoring. Currently, we are looking at different providers to possibly make a change, but will still keep the chat going.
Anthony Levine
^Certainly - every dealership needs to assess the value of chat during off-hours and decide if it produces as good of results as during business hours.

 Unlock all of the community & features  Join Now