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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Live Chat for Dealerships

Many dealerships have realized the benefit of live chat.  However, some don't have it enabled on their site.  For those that don't, it might be worth their time to investigate a solution.

There are only a few ways an online shopper can deliver a lead.  They can call, fill out a form, drop by the store, or on some sites, initiate a live chat.  While the frequency of chats might not always be high, the leads that can come from live chat generally have a high rate of conversion if they are solid.

A live chat agent typically won’t be extremely well informed about every sale or vehicle on the lot, but they are usually experts at securing the vehicle(s) of interest and the preferred contact information from a potential customer.  If a dealership is able to capitalize on this lead with a swift follow up phone call, they can often begin a chain of events that results in a sale.

Live chat is a critical aspect of a dealership website that should be a part of any digital marketing campaign for automotive.  Are you all using some kind of chat solution?

Melissa Vingle
We are currently utilizing live Chat during business hours. The missed opportunities during the off hours do not justify the cost of 24/7 monitoring. Currently, we are looking at different providers to possibly make a change, but will still keep the chat going.
Anthony Levine
^Certainly - every dealership needs to assess the value of chat during off-hours and decide if it produces as good of results as during business hours.

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