Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

                         &nbsp…

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Live Chat for Dealerships

Many dealerships have realized the benefit of live chat.  However, some don't have it enabled on their site.  For those that don't, it might be worth their time to investigate a solution.

There are only a few ways an online shopper can deliver a lead.  They can call, fill out a form, drop by the store, or on some sites, initiate a live chat.  While the frequency of chats might not always be high, the leads that can come from live chat generally have a high rate of conversion if they are solid.

A live chat agent typically won’t be extremely well informed about every sale or vehicle on the lot, but they are usually experts at securing the vehicle(s) of interest and the preferred contact information from a potential customer.  If a dealership is able to capitalize on this lead with a swift follow up phone call, they can often begin a chain of events that results in a sale.

Live chat is a critical aspect of a dealership website that should be a part of any digital marketing campaign for automotive.  Are you all using some kind of chat solution?

Melissa Vingle
We are currently utilizing live Chat during business hours. The missed opportunities during the off hours do not justify the cost of 24/7 monitoring. Currently, we are looking at different providers to possibly make a change, but will still keep the chat going.
Anthony Levine
^Certainly - every dealership needs to assess the value of chat during off-hours and decide if it produces as good of results as during business hours.

 Unlock all of the community & features  Join Now