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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Small Decisions In Small Business for Employee Retention

Small Decisions In Small Business for Employee Retention

A high employee turnover rate is never a good sign of business health. In large companies, there is often some wiggle room and overlap that allows you to o…

3 Ways to Create Sales Competitions at Work

3 Ways to Create Sales Competitions at Work

Lack of motivation and energy should never hold back your sales team from delivering excellent results. However, the day-to-day sales grind can burn out ev…

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Original Content Creation More Necessary Than Ever

"Content is king" is a phrase thrown around digital marketing circles all the time these days.  The theory is that content creation leads to increased SEO (Search Engine Optimization) presence.  However, few understand that legitimate, original content is the most valuable form of content one can create.

While there are many sites that are good curators of content (an effective strategy in and of itself), brand new content allows a website the ability to be the first ones associated with it.  Also, as other sites quote and link back to that content (which to that point had not been available anywhere else), the relevance of the originating site will be driven higher.

Additionally, original content creation gives a website brand legacy and helps build authority.  If a person knows they can only get particular content from a certain site, that site will begin to rise in esteem among those interested in that content.  This helps associate a site and brand with being very knowledgeable about whatever topic the content involves.

All in all, original content creation helps create an online legacy of relevance for a website, as well as improving credibility and SEO ranking in search engines.  Are you guys creating your own content, or simply curating?

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