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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Original Content Creation More Necessary Than Ever

"Content is king" is a phrase thrown around digital marketing circles all the time these days.  The theory is that content creation leads to increased SEO (Search Engine Optimization) presence.  However, few understand that legitimate, original content is the most valuable form of content one can create.

While there are many sites that are good curators of content (an effective strategy in and of itself), brand new content allows a website the ability to be the first ones associated with it.  Also, as other sites quote and link back to that content (which to that point had not been available anywhere else), the relevance of the originating site will be driven higher.

Additionally, original content creation gives a website brand legacy and helps build authority.  If a person knows they can only get particular content from a certain site, that site will begin to rise in esteem among those interested in that content.  This helps associate a site and brand with being very knowledgeable about whatever topic the content involves.

All in all, original content creation helps create an online legacy of relevance for a website, as well as improving credibility and SEO ranking in search engines.  Are you guys creating your own content, or simply curating?

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