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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

Original Content Creation More Necessary Than Ever

"Content is king" is a phrase thrown around digital marketing circles all the time these days.  The theory is that content creation leads to increased SEO (Search Engine Optimization) presence.  However, few understand that legitimate, original content is the most valuable form of content one can create.

While there are many sites that are good curators of content (an effective strategy in and of itself), brand new content allows a website the ability to be the first ones associated with it.  Also, as other sites quote and link back to that content (which to that point had not been available anywhere else), the relevance of the originating site will be driven higher.

Additionally, original content creation gives a website brand legacy and helps build authority.  If a person knows they can only get particular content from a certain site, that site will begin to rise in esteem among those interested in that content.  This helps associate a site and brand with being very knowledgeable about whatever topic the content involves.

All in all, original content creation helps create an online legacy of relevance for a website, as well as improving credibility and SEO ranking in search engines.  Are you guys creating your own content, or simply curating?

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