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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Original Content Creation More Necessary Than Ever

"Content is king" is a phrase thrown around digital marketing circles all the time these days.  The theory is that content creation leads to increased SEO (Search Engine Optimization) presence.  However, few understand that legitimate, original content is the most valuable form of content one can create.

While there are many sites that are good curators of content (an effective strategy in and of itself), brand new content allows a website the ability to be the first ones associated with it.  Also, as other sites quote and link back to that content (which to that point had not been available anywhere else), the relevance of the originating site will be driven higher.

Additionally, original content creation gives a website brand legacy and helps build authority.  If a person knows they can only get particular content from a certain site, that site will begin to rise in esteem among those interested in that content.  This helps associate a site and brand with being very knowledgeable about whatever topic the content involves.

All in all, original content creation helps create an online legacy of relevance for a website, as well as improving credibility and SEO ranking in search engines.  Are you guys creating your own content, or simply curating?

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