CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
The digital world can be hard to traverse thanks to its constantly changing landscape. Yet studies constantly prove that digital marketing is much more cost effective than any other media. The most efficient way an automotive dealer can utilize digital marketing while still having time to run their business is to hire a digital marketing firm.
A digital marketing company has the singular purpose of bringing a sizable amount of traffic to a website and converting those shoppers to quality leads. This process is anything but simple, and to cover all aspects for just one business can be a full time job requiring multiple personnel. By hiring a professional digital marketing firm to handle this, a dealership can focus on converting leads into sales on the lot instead of worrying about social media, reviews or content creation.
Traditional media outlets give very little insight as to how well an advertisement is performing. With a digital marketing company, you can learn exactly how many people came to your site and which of those people became leads and/or customers. After enough data is built up via digital marketing, even better insights on where to allocate marketing funds will begin to appear, making the whole process even more efficient and streamlined.
Digital marketing allows automotive dealers to easily target leads. Are you all using an agency or trying to handle digital marketing internally? What kind of results are you getting?