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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Digital Marketing for the Uninitiated

The digital world can be hard to traverse thanks to its constantly changing landscape.  Yet studies constantly prove that digital marketing is much more cost effective than any other media.  The most efficient way an automotive dealer can utilize digital marketing while still having time to run their business is to hire a digital marketing firm.

A digital marketing company has the singular purpose of bringing a sizable amount of traffic to a website and converting those shoppers to quality leads.  This process is anything but simple, and to cover all aspects for just one business can be a full time job requiring multiple personnel.  By hiring a professional digital marketing firm to handle this, a dealership can focus on converting leads into sales on the lot instead of worrying about social media, reviews or content creation.

Traditional media outlets give very little insight as to how well an advertisement is performing.  With a digital marketing company, you can learn exactly how many people came to your site and which of those people became leads and/or customers.  After enough data is built up via digital marketing, even better insights on where to allocate marketing funds will begin to appear, making the whole process even more efficient and streamlined.

Digital marketing allows automotive dealers to easily target leads.  Are you all using an agency or trying to handle digital marketing internally?  What kind of results are you getting?

Angie Phares
I'd have to agree. You want to know the money you're spending on your advertising is actually giving you a return. Digital marketing encompases sooo much, it's too huge of a task for anyone to handle without a group of marketing specialists at their side, especially a business owner whose plate is already full.

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