Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Facebook Marketing

The debate rages on as to the effectiveness of Facebook marketing.  While organic results within Facebook's feed might miss the mark from time to time, paid Facebook marketing can still bring highly targeted visitors, functioning as the awareness advertising of our time!

Facebook used to give plenty of credence to the organic posts from business pages.  But since turning IPO, they need a source of income and a business can no longer get the same pull from just posting things.  The posts need to be boosted to a targeted audience in order to have a wide enough reach to be an effective form of Facebook marketing.  Without paid sponsorship, a business can expect only a small fraction of the people who "like" their page to see their posts.

That doesn't mean that a solid Facebook posting schedule shouldn't be followed within a business's Facebook marketing strategy.  Without a lot of new content being created, the page will look empty, uncool and untrustworthy.  A good rule of thumb is to watch for posts that seem to do well organically, and then boost those.  Otherwise, save paid promotion for posts that really need to get out there, such as contests and special offers.

Facebook marketing isn't exactly rocket science, although it does benefit from an expert hand with regards to posting tons of relevant content and boosting the right items at the right times to the right audiences.  What are your strategies for posting and promoting new content?

Nathalie Godoy
Jeremy, thank you for sharing this post. I completely agree with you - Facebook posts need to be boosted to a targeted audience in order to have a wide enough reach to be effective. Most people believe that posting content is enough, but today, the posts require a little boosting!

 Unlock all of the community & features  Join Now