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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Ad Blocking - A Big Case For Mobile Advertising

It’s no secret that businesses use ads to deliver messaging to potential customers.  Customers blocking those ads could be invalidating some of these businesses’ ad spend. However, adoption of ad blocking on mobile is still in it’s infancy, even as mobile marketing is exploding.

According to Pagefair*, ad blocking might cost publishers nearly $22 billion in 2015.  In addition, ad blocking use has risen 41% in just the last 12 months.  With these kind of stats, there might conceivably be cause for alarm among businesses trying to advertise their services.

Luckily for advertisers, according to a recent survey by Genesis Media**, while many install ad blockers on their desktop and laptop computers, only 3 percent do so on their smartphones or tablets.  Seeing as mobile browsing has already eclipsed desktop browsing, this should make it quite plain that mobile advertising helps not only reach the fastest growing audience, but also helps sidestep the growing concern of ad blocking by potential consumers.

For now, having a focus on mobile advertising can help both reach the biggest audience and sidestep the majority of ad blocking consumers.  What are some other ways you all are dealing with Ad Blocking?

* Source:  http://blog.pagefair.com/2015/ad-blocking-report/

** Source: http://www.genesismedia.com/survey-of-over-11500-adults-finds-76-percent-have-never-used-ad-blockers/

Angie Phares
So true. I use my phone for shopping constantly- more so than my laptop. I'm definitely part of the 97%...

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