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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Ad Blocking - A Big Case For Mobile Advertising

It’s no secret that businesses use ads to deliver messaging to potential customers.  Customers blocking those ads could be invalidating some of these businesses’ ad spend. However, adoption of ad blocking on mobile is still in it’s infancy, even as mobile marketing is exploding.

According to Pagefair*, ad blocking might cost publishers nearly $22 billion in 2015.  In addition, ad blocking use has risen 41% in just the last 12 months.  With these kind of stats, there might conceivably be cause for alarm among businesses trying to advertise their services.

Luckily for advertisers, according to a recent survey by Genesis Media**, while many install ad blockers on their desktop and laptop computers, only 3 percent do so on their smartphones or tablets.  Seeing as mobile browsing has already eclipsed desktop browsing, this should make it quite plain that mobile advertising helps not only reach the fastest growing audience, but also helps sidestep the growing concern of ad blocking by potential consumers.

For now, having a focus on mobile advertising can help both reach the biggest audience and sidestep the majority of ad blocking consumers.  What are some other ways you all are dealing with Ad Blocking?

* Source:  http://blog.pagefair.com/2015/ad-blocking-report/

** Source: http://www.genesismedia.com/survey-of-over-11500-adults-finds-76-percent-have-never-used-ad-blockers/

Angie Phares
So true. I use my phone for shopping constantly- more so than my laptop. I'm definitely part of the 97%...

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