Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Ad Blocking - A Big Case For Mobile Advertising

It’s no secret that businesses use ads to deliver messaging to potential customers.  Customers blocking those ads could be invalidating some of these businesses’ ad spend. However, adoption of ad blocking on mobile is still in it’s infancy, even as mobile marketing is exploding.

According to Pagefair*, ad blocking might cost publishers nearly $22 billion in 2015.  In addition, ad blocking use has risen 41% in just the last 12 months.  With these kind of stats, there might conceivably be cause for alarm among businesses trying to advertise their services.

Luckily for advertisers, according to a recent survey by Genesis Media**, while many install ad blockers on their desktop and laptop computers, only 3 percent do so on their smartphones or tablets.  Seeing as mobile browsing has already eclipsed desktop browsing, this should make it quite plain that mobile advertising helps not only reach the fastest growing audience, but also helps sidestep the growing concern of ad blocking by potential consumers.

For now, having a focus on mobile advertising can help both reach the biggest audience and sidestep the majority of ad blocking consumers.  What are some other ways you all are dealing with Ad Blocking?

* Source:  http://blog.pagefair.com/2015/ad-blocking-report/

** Source: http://www.genesismedia.com/survey-of-over-11500-adults-finds-76-percent-have-never-used-ad-blockers/

Angie Phares
So true. I use my phone for shopping constantly- more so than my laptop. I'm definitely part of the 97%...

 Unlock all of the community & features  Join Now