Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Ad Blocking - A Big Case For Mobile Advertising

It’s no secret that businesses use ads to deliver messaging to potential customers.  Customers blocking those ads could be invalidating some of these businesses’ ad spend. However, adoption of ad blocking on mobile is still in it’s infancy, even as mobile marketing is exploding.

According to Pagefair*, ad blocking might cost publishers nearly $22 billion in 2015.  In addition, ad blocking use has risen 41% in just the last 12 months.  With these kind of stats, there might conceivably be cause for alarm among businesses trying to advertise their services.

Luckily for advertisers, according to a recent survey by Genesis Media**, while many install ad blockers on their desktop and laptop computers, only 3 percent do so on their smartphones or tablets.  Seeing as mobile browsing has already eclipsed desktop browsing, this should make it quite plain that mobile advertising helps not only reach the fastest growing audience, but also helps sidestep the growing concern of ad blocking by potential consumers.

For now, having a focus on mobile advertising can help both reach the biggest audience and sidestep the majority of ad blocking consumers.  What are some other ways you all are dealing with Ad Blocking?

* Source:  http://blog.pagefair.com/2015/ad-blocking-report/

** Source: http://www.genesismedia.com/survey-of-over-11500-adults-finds-76-percent-have-never-used-ad-blockers/

Angie Phares
So true. I use my phone for shopping constantly- more so than my laptop. I'm definitely part of the 97%...

 Unlock all of the community & features  Join Now