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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

Although the inclimate weather delayed tens of thousands of CES goers at various airports across the Midwest and east coast, the international automotive c…

Humanized Marketing

Typically, a business markets to potential buyers, and traditionally there is something impersonal about the whole process.  The newest challenge marketers face is how to be as "real" as possible when marketing. Convincing shoppers that a business is human and not a cold entity is the goal of humanized marketing.

An often overlooked strategy is to ask customers what they’re looking for and take their suggestions into consideration.  After all, traditionally the best sales people are listeners.  The same applies to humanized marketing.  Once the people have told a business what they want, and the business has a great product, it won't be necessary to exaggerate the qualities of said product.  Also, this product will have an inherent "human" factor to it since a lot of the input came from customers themselves.

Follow-up emails, social media posts or phone calls to gauge customer satisfaction can help further a business' humanized marketing.  Obviously, this helps to ensure that a customer is satisfied, and it also helps gain insight into what they would like to see in the future.  Getting customers to comment on a new product line on social media should be considered a victory.

Finally, giving a brand a name and face for customers to identify with (i.e. Flo from Progressive Insurance) helps round out humanized marketing.  This face should help symbolize both the company it represents and the customers it appeals to.  This makes marketing to a target market a lot easier.

Humanizing a business is tricky but not difficult if enough time is given to develop a brand as being accessible and social.  What are some ways you all add that human factor to give a face to your business or clients?

Angie Phares
Social media sites are a great way to create humanization of brand. It's an easy way to connect with people on a more personal, less formal level. It can be fun for both the marketer and the customer!

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