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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Humanized Marketing

Typically, a business markets to potential buyers, and traditionally there is something impersonal about the whole process.  The newest challenge marketers face is how to be as "real" as possible when marketing. Convincing shoppers that a business is human and not a cold entity is the goal of humanized marketing.

An often overlooked strategy is to ask customers what they’re looking for and take their suggestions into consideration.  After all, traditionally the best sales people are listeners.  The same applies to humanized marketing.  Once the people have told a business what they want, and the business has a great product, it won't be necessary to exaggerate the qualities of said product.  Also, this product will have an inherent "human" factor to it since a lot of the input came from customers themselves.

Follow-up emails, social media posts or phone calls to gauge customer satisfaction can help further a business' humanized marketing.  Obviously, this helps to ensure that a customer is satisfied, and it also helps gain insight into what they would like to see in the future.  Getting customers to comment on a new product line on social media should be considered a victory.

Finally, giving a brand a name and face for customers to identify with (i.e. Flo from Progressive Insurance) helps round out humanized marketing.  This face should help symbolize both the company it represents and the customers it appeals to.  This makes marketing to a target market a lot easier.

Humanizing a business is tricky but not difficult if enough time is given to develop a brand as being accessible and social.  What are some ways you all add that human factor to give a face to your business or clients?

Angie Phares
Social media sites are a great way to create humanization of brand. It's an easy way to connect with people on a more personal, less formal level. It can be fun for both the marketer and the customer!

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