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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

A Consistent Content Marketing Message

Content marketing is not a set it and forget it strategy.  By definition, new content must constantly be developed and blasted out to the world through various channels to build up a business' online presence.  Marketers are constantly pressured to expand brands into new areas, many times before those areas are fully established.  However, every business should have a narrative and this marketing message can get muddled when optimizing for SEO and social engagement.

A company needs to maintain a constant identity with a story that helps drive their business and tactics. This marketing message allows a consistent story to be told that can then be matched up to channels and platforms where it will resonate best, and adapted to fit others as needed. Without this consistent content marketing message, a business' identity can become fractured across all the different channels, resulting in empty posts purely designed to get engagement rather than build a true following. To shoppers, a company without a consistent message may not seem to have anything to offer.

Businesses should ask themselves if their marketing message is clear, defined and consistent.  Short attention spans on most shoppers mean that a company cannot afford to send vague or mixed messages. Thus, in order to succeed at social, an organization needs to define their overall narrative.

Having engaging posts and consistent content can often be at odds with existing strategies for building an online presence.  What are some ways you all maintain a consistent marketing message?

Angie Phares
I am guilty of having a short attention span when shopping and I'm more likely to follow & engage with a company that I can connect with and understand quickly. I'm busy and don't have time to waste one weird unorganized material. Consumer confusion is never a good thing!

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