Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

A Consistent Content Marketing Message

Content marketing is not a set it and forget it strategy.  By definition, new content must constantly be developed and blasted out to the world through various channels to build up a business' online presence.  Marketers are constantly pressured to expand brands into new areas, many times before those areas are fully established.  However, every business should have a narrative and this marketing message can get muddled when optimizing for SEO and social engagement.

A company needs to maintain a constant identity with a story that helps drive their business and tactics. This marketing message allows a consistent story to be told that can then be matched up to channels and platforms where it will resonate best, and adapted to fit others as needed. Without this consistent content marketing message, a business' identity can become fractured across all the different channels, resulting in empty posts purely designed to get engagement rather than build a true following. To shoppers, a company without a consistent message may not seem to have anything to offer.

Businesses should ask themselves if their marketing message is clear, defined and consistent.  Short attention spans on most shoppers mean that a company cannot afford to send vague or mixed messages. Thus, in order to succeed at social, an organization needs to define their overall narrative.

Having engaging posts and consistent content can often be at odds with existing strategies for building an online presence.  What are some ways you all maintain a consistent marketing message?

Angie Phares
I am guilty of having a short attention span when shopping and I'm more likely to follow & engage with a company that I can connect with and understand quickly. I'm busy and don't have time to waste one weird unorganized material. Consumer confusion is never a good thing!

 Unlock all of the community & features  Join Now