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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

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A Consistent Content Marketing Message

Content marketing is not a set it and forget it strategy.  By definition, new content must constantly be developed and blasted out to the world through various channels to build up a business' online presence.  Marketers are constantly pressured to expand brands into new areas, many times before those areas are fully established.  However, every business should have a narrative and this marketing message can get muddled when optimizing for SEO and social engagement.

A company needs to maintain a constant identity with a story that helps drive their business and tactics. This marketing message allows a consistent story to be told that can then be matched up to channels and platforms where it will resonate best, and adapted to fit others as needed. Without this consistent content marketing message, a business' identity can become fractured across all the different channels, resulting in empty posts purely designed to get engagement rather than build a true following. To shoppers, a company without a consistent message may not seem to have anything to offer.

Businesses should ask themselves if their marketing message is clear, defined and consistent.  Short attention spans on most shoppers mean that a company cannot afford to send vague or mixed messages. Thus, in order to succeed at social, an organization needs to define their overall narrative.

Having engaging posts and consistent content can often be at odds with existing strategies for building an online presence.  What are some ways you all maintain a consistent marketing message?

Angie Phares
I am guilty of having a short attention span when shopping and I'm more likely to follow & engage with a company that I can connect with and understand quickly. I'm busy and don't have time to waste one weird unorganized material. Consumer confusion is never a good thing!

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