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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

A Consistent Content Marketing Message

Content marketing is not a set it and forget it strategy.  By definition, new content must constantly be developed and blasted out to the world through various channels to build up a business' online presence.  Marketers are constantly pressured to expand brands into new areas, many times before those areas are fully established.  However, every business should have a narrative and this marketing message can get muddled when optimizing for SEO and social engagement.

A company needs to maintain a constant identity with a story that helps drive their business and tactics. This marketing message allows a consistent story to be told that can then be matched up to channels and platforms where it will resonate best, and adapted to fit others as needed. Without this consistent content marketing message, a business' identity can become fractured across all the different channels, resulting in empty posts purely designed to get engagement rather than build a true following. To shoppers, a company without a consistent message may not seem to have anything to offer.

Businesses should ask themselves if their marketing message is clear, defined and consistent.  Short attention spans on most shoppers mean that a company cannot afford to send vague or mixed messages. Thus, in order to succeed at social, an organization needs to define their overall narrative.

Having engaging posts and consistent content can often be at odds with existing strategies for building an online presence.  What are some ways you all maintain a consistent marketing message?

Angie Phares
I am guilty of having a short attention span when shopping and I'm more likely to follow & engage with a company that I can connect with and understand quickly. I'm busy and don't have time to waste one weird unorganized material. Consumer confusion is never a good thing!

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