Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Being Simplistic Still Key

According to the results of a study done by simplicityindex.com, most customers will actually pay more for a simplistic experience when interacting with a brand.  What this means is that businesses need to begin with the customer and figure out the way that makes it simple for them to purchase.

For example, the automotive industry often presents an online experience filled with multiple buttons, flashing images, widgets, video, etc.  A typical car dealership's website is often complicated to browse, with odd methods of sorting vehicles, cluttered product pages and multiple questionable and/or confusing calls to action on each page.

A dealer would do well to first address many car buyer's potential pain points: trust, price, time and convenience.  If the same website were to quickly establish trust, present a fair and competitive price and convey that getting a vehicle is a simple, easy and quick experience, they would likely see the amount of interested buyers increase.

This methodology of making things simplistic for a buyer can be used in any business model.  For example, many customers check to see if a company has a social media profile when voicing a complaint, in hopes that the business will respond on the platform they are most comfortable using.  If an organization has profiles established to field customer comments and feedback, they are making things more simplistic by meeting the customer on his own terms.

Working backwards from a customer perspective is key to keeping things simplistic enough to provide the appropriate shopping experience.  What are some ways you all are simplifying the car buying experience for customers?

Angie Phares
"K.I.S.S. Keep it Simple, Stupid. Great advice, hurts my feelings every time." -Dwight Schrute

 Unlock all of the community & features  Join Now