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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Influencer Marketing Increasingly Important

People have been using influencer marketing for a long time.  Celebrity endorsements are one form of marketing that still works to this day!  However, being an influencer is no longer strictly for famous residents of Hollywood and popular athletes.  Nowadays, anyone with a huge, engaged following online could be considered an influencer.  Influencer marketing is increasingly important, and utilizing influential social media pages and people to spread awareness is something that should be on every company's radar.

The good news is that a business doesn't necessarily need a highly paid athlete to market their services.  Winning endorsements could come from anywhere.  Simply having an online presence and being engaging might win over some fans with influence, but those with influence in a company's field should still be sought out.

Influencer marketing can occur naturally, but often some tactics can be utilized to expedite the process.  This can be accomplished in any number of ways.  The most obvious, though, is building relationships with those of high influence to the point that they will vouch for the brand as a favor.  Another way could be to send sample products to influencers in exchange for reviewing or mentioning them to their following.

Businesses struggling in getting a social media following should check who they know online that could be of help in getting their brand in front of as many people as possible. What are some ways you are all utilizing influencers to spread your message?

Angie Phares
In this manner of speaking, it's true what they say that "talk is cheap"- social media is a great way to gain influence without spending a dime. By engaging in these forums regularly to offer your input, advice and insight are easy ways to gain traction for your brand.

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