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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Influencer Marketing Increasingly Important

People have been using influencer marketing for a long time.  Celebrity endorsements are one form of marketing that still works to this day!  However, being an influencer is no longer strictly for famous residents of Hollywood and popular athletes.  Nowadays, anyone with a huge, engaged following online could be considered an influencer.  Influencer marketing is increasingly important, and utilizing influential social media pages and people to spread awareness is something that should be on every company's radar.

The good news is that a business doesn't necessarily need a highly paid athlete to market their services.  Winning endorsements could come from anywhere.  Simply having an online presence and being engaging might win over some fans with influence, but those with influence in a company's field should still be sought out.

Influencer marketing can occur naturally, but often some tactics can be utilized to expedite the process.  This can be accomplished in any number of ways.  The most obvious, though, is building relationships with those of high influence to the point that they will vouch for the brand as a favor.  Another way could be to send sample products to influencers in exchange for reviewing or mentioning them to their following.

Businesses struggling in getting a social media following should check who they know online that could be of help in getting their brand in front of as many people as possible. What are some ways you are all utilizing influencers to spread your message?

Angie Phares
In this manner of speaking, it's true what they say that "talk is cheap"- social media is a great way to gain influence without spending a dime. By engaging in these forums regularly to offer your input, advice and insight are easy ways to gain traction for your brand.

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