Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Influencer Marketing Increasingly Important

People have been using influencer marketing for a long time.  Celebrity endorsements are one form of marketing that still works to this day!  However, being an influencer is no longer strictly for famous residents of Hollywood and popular athletes.  Nowadays, anyone with a huge, engaged following online could be considered an influencer.  Influencer marketing is increasingly important, and utilizing influential social media pages and people to spread awareness is something that should be on every company's radar.

The good news is that a business doesn't necessarily need a highly paid athlete to market their services.  Winning endorsements could come from anywhere.  Simply having an online presence and being engaging might win over some fans with influence, but those with influence in a company's field should still be sought out.

Influencer marketing can occur naturally, but often some tactics can be utilized to expedite the process.  This can be accomplished in any number of ways.  The most obvious, though, is building relationships with those of high influence to the point that they will vouch for the brand as a favor.  Another way could be to send sample products to influencers in exchange for reviewing or mentioning them to their following.

Businesses struggling in getting a social media following should check who they know online that could be of help in getting their brand in front of as many people as possible. What are some ways you are all utilizing influencers to spread your message?

Angie Phares
In this manner of speaking, it's true what they say that "talk is cheap"- social media is a great way to gain influence without spending a dime. By engaging in these forums regularly to offer your input, advice and insight are easy ways to gain traction for your brand.

 Unlock all of the community & features  Join Now