People have been using influencer marketing for a long time. Celebrity endorsements are one form of marketing that still works to this day! However, being an influencer is no longer strictly for famous residents of Hollywood and popular athletes. Nowadays, anyone with a huge, engaged following online could be considered an influencer. Influencer marketing is increasingly important, and utilizing influential social media pages and people to spread awareness is something that should be on every company's radar.
The good news is that a business doesn't necessarily need a highly paid athlete to market their services. Winning endorsements could come from anywhere. Simply having an online presence and being engaging might win over some fans with influence, but those with influence in a company's field should still be sought out.
Influencer marketing can occur naturally, but often some tactics can be utilized to expedite the process. This can be accomplished in any number of ways. The most obvious, though, is building relationships with those of high influence to the point that they will vouch for the brand as a favor. Another way could be to send sample products to influencers in exchange for reviewing or mentioning them to their following.
Businesses struggling in getting a social media following should check who they know online that could be of help in getting their brand in front of as many people as possible. What are some ways you are all utilizing influencers to spread your message?