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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Influencer Marketing Increasingly Important

People have been using influencer marketing for a long time.  Celebrity endorsements are one form of marketing that still works to this day!  However, being an influencer is no longer strictly for famous residents of Hollywood and popular athletes.  Nowadays, anyone with a huge, engaged following online could be considered an influencer.  Influencer marketing is increasingly important, and utilizing influential social media pages and people to spread awareness is something that should be on every company's radar.

The good news is that a business doesn't necessarily need a highly paid athlete to market their services.  Winning endorsements could come from anywhere.  Simply having an online presence and being engaging might win over some fans with influence, but those with influence in a company's field should still be sought out.

Influencer marketing can occur naturally, but often some tactics can be utilized to expedite the process.  This can be accomplished in any number of ways.  The most obvious, though, is building relationships with those of high influence to the point that they will vouch for the brand as a favor.  Another way could be to send sample products to influencers in exchange for reviewing or mentioning them to their following.

Businesses struggling in getting a social media following should check who they know online that could be of help in getting their brand in front of as many people as possible. What are some ways you are all utilizing influencers to spread your message?

Angie Phares
In this manner of speaking, it's true what they say that "talk is cheap"- social media is a great way to gain influence without spending a dime. By engaging in these forums regularly to offer your input, advice and insight are easy ways to gain traction for your brand.

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