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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

"SEO is dead" will never be true

Digital marketers have been saying that SEO is dead for almost 20 years.  Although many keep predicting the end of SEO as a way to earn new customers and relevance, the reality is that SEO tactics are the only things that die - or rather, change form.

The reason SEO can never go away completely is simple - people will always search, and there will always be ways to optimize content to appear in search.  Thus, although people may proclaim that SEO is dead thanks to a Google update or the rise of social media, having good searchable content will always be a long-term method for success.

Content marketing isn't going anywhere, and onsite content creation and powerful backlinks are major factors behind what currently drives SEO.  As long as businesses create good content onsite that people want to link back to, they will be taking advantage of SEO tactics that haven't gone anywhere in a long time and don't look to be losing importance any time soon.  While marketers may think this is ineffective, this is mainly because most marketers are pressured for quick results, when SEO and content creation are long-haul tactics.

As long as there are things to search for, people will search them, and if a business sells those things, they should be working on improving their SEO regardless what the naysayers may believe.  What are some ways that you will evolve your SEO in the coming years?

Ed Brooks
From Moz - "SEO is absolutely not dead. As long as people use Google search, SEO will be alive. However, let's recap. Money/buyer (i.e., purchase-intent) keywords are: 1.) Dominated by huge brands that 99% of the world can't outrank (without spamming) 2.) Returning less product pages and more articles and other forms of content 3.) Triggering the knowledge graph, review aggregators, and more user-focused results What this means is it's time to seriously reevaluate the landscape. The days of ranking a products or services page first for these purchase-intent keywords are limited. https://moz.com/blog/why-i-stopped-selling-seo-services-and-you-should-too

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