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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

"SEO is dead" will never be true

Digital marketers have been saying that SEO is dead for almost 20 years.  Although many keep predicting the end of SEO as a way to earn new customers and relevance, the reality is that SEO tactics are the only things that die - or rather, change form.

The reason SEO can never go away completely is simple - people will always search, and there will always be ways to optimize content to appear in search.  Thus, although people may proclaim that SEO is dead thanks to a Google update or the rise of social media, having good searchable content will always be a long-term method for success.

Content marketing isn't going anywhere, and onsite content creation and powerful backlinks are major factors behind what currently drives SEO.  As long as businesses create good content onsite that people want to link back to, they will be taking advantage of SEO tactics that haven't gone anywhere in a long time and don't look to be losing importance any time soon.  While marketers may think this is ineffective, this is mainly because most marketers are pressured for quick results, when SEO and content creation are long-haul tactics.

As long as there are things to search for, people will search them, and if a business sells those things, they should be working on improving their SEO regardless what the naysayers may believe.  What are some ways that you will evolve your SEO in the coming years?

Ed Brooks
From Moz - "SEO is absolutely not dead. As long as people use Google search, SEO will be alive. However, let's recap. Money/buyer (i.e., purchase-intent) keywords are: 1.) Dominated by huge brands that 99% of the world can't outrank (without spamming) 2.) Returning less product pages and more articles and other forms of content 3.) Triggering the knowledge graph, review aggregators, and more user-focused results What this means is it's time to seriously reevaluate the landscape. The days of ranking a products or services page first for these purchase-intent keywords are limited. https://moz.com/blog/why-i-stopped-selling-seo-services-and-you-should-too

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