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Digital marketers have been saying that SEO is dead for almost 20 years. Although many keep predicting the end of SEO as a way to earn new customers and relevance, the reality is that SEO tactics are the only things that die - or rather, change form.
The reason SEO can never go away completely is simple - people will always search, and there will always be ways to optimize content to appear in search. Thus, although people may proclaim that SEO is dead thanks to a Google update or the rise of social media, having good searchable content will always be a long-term method for success.
Content marketing isn't going anywhere, and onsite content creation and powerful backlinks are major factors behind what currently drives SEO. As long as businesses create good content onsite that people want to link back to, they will be taking advantage of SEO tactics that haven't gone anywhere in a long time and don't look to be losing importance any time soon. While marketers may think this is ineffective, this is mainly because most marketers are pressured for quick results, when SEO and content creation are long-haul tactics.
As long as there are things to search for, people will search them, and if a business sells those things, they should be working on improving their SEO regardless what the naysayers may believe. What are some ways that you will evolve your SEO in the coming years?