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From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

"SEO is dead" will never be true

Digital marketers have been saying that SEO is dead for almost 20 years.  Although many keep predicting the end of SEO as a way to earn new customers and relevance, the reality is that SEO tactics are the only things that die - or rather, change form.

The reason SEO can never go away completely is simple - people will always search, and there will always be ways to optimize content to appear in search.  Thus, although people may proclaim that SEO is dead thanks to a Google update or the rise of social media, having good searchable content will always be a long-term method for success.

Content marketing isn't going anywhere, and onsite content creation and powerful backlinks are major factors behind what currently drives SEO.  As long as businesses create good content onsite that people want to link back to, they will be taking advantage of SEO tactics that haven't gone anywhere in a long time and don't look to be losing importance any time soon.  While marketers may think this is ineffective, this is mainly because most marketers are pressured for quick results, when SEO and content creation are long-haul tactics.

As long as there are things to search for, people will search them, and if a business sells those things, they should be working on improving their SEO regardless what the naysayers may believe.  What are some ways that you will evolve your SEO in the coming years?

Ed Brooks
From Moz - "SEO is absolutely not dead. As long as people use Google search, SEO will be alive. However, let's recap. Money/buyer (i.e., purchase-intent) keywords are: 1.) Dominated by huge brands that 99% of the world can't outrank (without spamming) 2.) Returning less product pages and more articles and other forms of content 3.) Triggering the knowledge graph, review aggregators, and more user-focused results What this means is it's time to seriously reevaluate the landscape. The days of ranking a products or services page first for these purchase-intent keywords are limited. https://moz.com/blog/why-i-stopped-selling-seo-services-and-you-should-too

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