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Jared Hamilton
From: Jared Hamilton
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Jeremy Patterson

Jeremy Patterson Chief Technology Officer

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

"SEO is dead" will never be true

Digital marketers have been saying that SEO is dead for almost 20 years.  Although many keep predicting the end of SEO as a way to earn new customers and relevance, the reality is that SEO tactics are the only things that die - or rather, change form.

The reason SEO can never go away completely is simple - people will always search, and there will always be ways to optimize content to appear in search.  Thus, although people may proclaim that SEO is dead thanks to a Google update or the rise of social media, having good searchable content will always be a long-term method for success.

Content marketing isn't going anywhere, and onsite content creation and powerful backlinks are major factors behind what currently drives SEO.  As long as businesses create good content onsite that people want to link back to, they will be taking advantage of SEO tactics that haven't gone anywhere in a long time and don't look to be losing importance any time soon.  While marketers may think this is ineffective, this is mainly because most marketers are pressured for quick results, when SEO and content creation are long-haul tactics.

As long as there are things to search for, people will search them, and if a business sells those things, they should be working on improving their SEO regardless what the naysayers may believe.  What are some ways that you will evolve your SEO in the coming years?

Ed Brooks
From Moz - "SEO is absolutely not dead. As long as people use Google search, SEO will be alive. However, let's recap. Money/buyer (i.e., purchase-intent) keywords are: 1.) Dominated by huge brands that 99% of the world can't outrank (without spamming) 2.) Returning less product pages and more articles and other forms of content 3.) Triggering the knowledge graph, review aggregators, and more user-focused results What this means is it's time to seriously reevaluate the landscape. The days of ranking a products or services page first for these purchase-intent keywords are limited. https://moz.com/blog/why-i-stopped-selling-seo-services-and-you-should-too

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