Car Dealership Reviews are more Important Now Than Ever!

If you’re in charge of a car dealership reviews, it’s natural to worry about reviews and potential negative reviews. Knowing the process of the potential car buyers mental thinking and how they choose car dealerships is key. Sure, it’s always a challenge to gain insights on how exactly consumers behave, but here’s at least one recommendation I’m not reluctant to make: be proactive in monitoring your online reviews and in improving your visibility on the Internet.

You won’t be surprised… According to a study, a growing number of car buyers are turning to online review aggregators and rating sites – such as CarGurus, Yelp, GOOGLE, DealerRater, and Edmunds – before making a purchase. In fact, you can argue that these sites now play the most important role in the dealership selection process, with 90 percent of car buyers saying that online dealership reviews influence where they choose to go. Moreover, 24 percent considered review sites to be the “most helpful” factor when it comes to making purchase decisions.

One recent study takes into account the responses of over 2,000 people in the US who have purchased a vehicle in the last 6 months. It also surveyed more than 600 dealerships in the U.S. on how they use social media.

Here are more highlights from the study on Car Dealership Reviews:

1. The number of car buyers using review sites has increased by 23 percent from just 6 months ago.

2. 81 percent of these people who consult review sites said that they check the review scores / aggregated ratings of dealerships that appear in search results.

Younger people (in the age range of 18 to 34) prefer to use Yelp, while Cars.com is used consistently by car buyers in all age ranges.

Here’s the detailed age breakdown of buyer car dealership review site usage.

See my Original post here How Important are Car Dealership Reviews? and Learn How to Delete Bad Reviews in 2 Simple Steps