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Jeremy Sutter

Jeremy Sutter Freelancer

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Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Even though you might have a nice selection of smaller cars available on the lot, you might not be selling as many of them as you would like. Of course, this does not mean that you have to stop selling small cars completely. Instead, you may want to rethink your strategy so that you can make more sales. These are a few tips that can help you get your customers excited about buying some of the smaller cars that you have for sale.

 

Target Budget-Minded Car Shoppers

 

For one thing, someone who is looking for a luxury sedan or a big SUV probably isn't going to change his or her mind and choose a small car. Therefore, you will probably want to target a different batch of customers. If you can market your dealership and the small cars that you have in stock to budget-minded car shoppers, then you might find that more people will come in who are interested in your smaller vehicles. After all, as you might already know, buying a small car is a good way for a person to keep his or her payments low while still driving a newer, nicer and more reliable vehicle than what they might be able to afford otherwise.

 

Tout the Ecological Benefits

 

Many people do not think about the fact that a smaller car can be a lot more eco-friendly than a larger one or a sports utility vehicle or truck. Smaller cars generally consume a lot less fuel than bigger vehicles, so this alone can be a good thing for the environment. There is also less waste involved with smaller cars due to things like smaller cars having smaller tires. If you focus on some of these benefits, you might be able to get people interested in the green aspect of buying a smaller car.

 

Focus on the Financial Benefits

 

Even those who might not have necessarily had budget in mind when they headed to your dealership might change their minds when they really think about the financial benefits of buying a smaller car. Not only does a smaller car often come with a smaller price tag, but a person who buys a smaller car will often save money in a lot of other ways, too. Along with saving money on fuel due to smaller cars generally being more fuel efficient, car buyers can also save on things like auto insurance and tires by buying a smaller car. If you share some of these benefits with the people who come into your dealership, you might find that they will be interested in buying a smaller car because of the financial benefits.

 

Put Them on Display

 

If your smaller cars are hidden at the back of your car lot while your sports utility vehicles, sedans and sports cars are all prominently on display, then you shouldn't be surprised when people come in and ask about other vehicles. If you would like to sell more of your small cars, consider putting them on display. Pick some of your most attractivesmaller cars, and make sure that they are detailed perfectly. Then, put them on display at the front of your lot. You might be surprised by the number of people who will come in or call to ask about these small cars when they are more noticeable.

 

As you can see, there are a few tips that you can follow if you would like to sell more small cars at your dealership. If you follow these tips, then you might be surprised to find that more buyers than ever will be interested in buying some of the nice small cars that you have on your lot.

 

Amanda Gordon

Great info Jeremy. I am going to implement the "put them on display" model instantly. 

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