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Jessica Gibson

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Exclusive Blog Posts

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How to Use Promotional Tools to Bring in Customers

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At a car dealership, you depend on the business of a demanding but fickle customer base. The public has an idea of what vehicle they may want, but very few have an exact vehicle in mind when they step on a dealership lot, and even if they do, they likely have not seen the vehicle in person before stopping by for a good look at it. Also, the customer usually needs the product they are looking to buy as soon as possible, as transportation is a necessity. This indecisiveness and openness to possibilities means potentially good business for you, if you know how to appease the mind of a potential car buyer. Here are a few tips for attracting buyers to your lot, and hopefully making a sale every time.

Get Active on Social Media

First, get your dealership on Facebook, Twitter and Instagram. Then, consider these possibilities:

  • Upload feature posts for a specific car every day. Include vehicle specifications, availability details, and attractive pictures of the vehicle. Also include special offers that will only last that day, giving a sense of urgency for customers to stop in.
  • Follow the actions of food bloggers who take appetizing pictures of their cuisine, and post numerous photographs of new and existing vehicles in stock on all social media platforms. Make each vehicle look appealing, even appetizing.

Offer a Referral Program

Considering your customer service is strong, as it should be, you can depend on customers to refer friends and family, especially if there is a built-in incentive for them to do so. Offer free or discounted maintenance or upgrades for those who refer customers.

Create Testimonial Ads

Commercials for car dealerships are nearly all the same. A crowd of people insists you stop by and test drive a vehicle today. Stand out from the competition by running local commercials that feature real customers who can show off their new car and discuss where and how they made their purchase, and they can even gush about the great customer service they received. Be sure these commercials are also posted to social media after a time, so customers can review them.

These are some of the many possibilities. When promoting your dealership, the key is to appear friendly, loyal, and dependable, with an appealing sales floor. Most of all, it is important to be a presence within your community.

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