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Jared Hamilton
From: Jared Hamilton
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Jim Bell

Jim Bell Performance Manager

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Mobile Sites-Are You Current With the Trends?

The other day, I popped into my google analytics for the first time a while. Our website provider has great analytics in their back-end tool so I don't go there much, but I wanted to see what our mobile site traffic was looking like. I was shocked to see how many visits we have had in the last 30 days. It got me thinking and wondering how many dealers in my area had a mobile site, and if they did, how user friendly it was. So I popped my blackberry out and started surfing.

I found that 5 of my local competitors didn't have a mobile site. I had to do the pinch to expand their sites so I could see their sites. Navigating was difficult since I had to do some pinching on my screen to see where I was clicking. I then thought of it from a consumer's point of view. I am on their lot and want to see some pictures of the car. If its too hard to navigate on your phone and takes time to load flash, I would get frustrated and just give up.

Here are some necessities that are needed on a mobile website. Easy access to inventory. Make it easy to find what they are looking for. Have specials on there. Some dealers will get a live framed in link of specials from the manufacturer those won't show up. You have to put your own on for it to be visible. Click for directions is important, especially if people are just doing google searches from their phone. Make all your contact information easy to find. The easier to navigate, the better the customer experience is, the better the customer satisfaction level is.

Dan Ferguson
We conducted a small case study in August 2010 ... we monitored the phone lead traffic of 14 of our mobile sites and found that on average the mobile sites generated an additional 33 phone calls. Couldn't agree more that it is imperative to have easy to access hours and directions as well as a "click to call" phone # that is evident on every page...you'll generate a ton of calls. Good Luck.

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