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Jared Hamilton
From: Jared Hamilton
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Jim Bell

Jim Bell Performance Manager

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Mobile Sites-Are You Current With the Trends?

The other day, I popped into my google analytics for the first time a while. Our website provider has great analytics in their back-end tool so I don't go there much, but I wanted to see what our mobile site traffic was looking like. I was shocked to see how many visits we have had in the last 30 days. It got me thinking and wondering how many dealers in my area had a mobile site, and if they did, how user friendly it was. So I popped my blackberry out and started surfing.

I found that 5 of my local competitors didn't have a mobile site. I had to do the pinch to expand their sites so I could see their sites. Navigating was difficult since I had to do some pinching on my screen to see where I was clicking. I then thought of it from a consumer's point of view. I am on their lot and want to see some pictures of the car. If its too hard to navigate on your phone and takes time to load flash, I would get frustrated and just give up.

Here are some necessities that are needed on a mobile website. Easy access to inventory. Make it easy to find what they are looking for. Have specials on there. Some dealers will get a live framed in link of specials from the manufacturer those won't show up. You have to put your own on for it to be visible. Click for directions is important, especially if people are just doing google searches from their phone. Make all your contact information easy to find. The easier to navigate, the better the customer experience is, the better the customer satisfaction level is.

Dan Ferguson
We conducted a small case study in August 2010 ... we monitored the phone lead traffic of 14 of our mobile sites and found that on average the mobile sites generated an additional 33 phone calls. Couldn't agree more that it is imperative to have easy to access hours and directions as well as a "click to call" phone # that is evident on every page...you'll generate a ton of calls. Good Luck.

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