Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Bell

Jim Bell Performance Manager

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

ResponseLogix New Quote Template

 

 

I had the opportunity to demo the new product that ResponseLogix released yesterday.  They have made some major improvements to the quote templates that they have had in place.  The email quotes that were being sent were in HTML format and are now going to what I would consider a micro site just for the customer.  It is also in a format where it is more user-friendly and has some more trackable capabilities to it. There are 5 sections to the email quote that is sent.

In the first section of the email that is sent is a personalized message from thedealership.  Along with the message, on the side, are links back to the dealership website for service appointment, credit application, online trade appraisal, specials, request another quote, and visit our website.

 In the second section, which has the quote itself on the particular vehicle that was requested, you can incorporate the window sticker itself along with the EPA portion of the window sticker.

The third portion incorporates the Truecar Price Report. It is like being on the site itselfand looking at where the dealer is priced at according to it. This feature can be turned on and off if you are priced above the market on any particular vehicle, which is a great option for dealers.

The forth section includes other options. You can choose one level up and one level down for a new car. For used cars, you can add up to four other comparable vehicles that you have in stock.

In the fifth section is the signature of the representative from the dealership. They do put a tracking number that is assigned to that particular lead to track analytics to make sure that there is dialogue with the customer and the salesperson.

The other portion is tracking. When the lead comes in, ResponseLogix will scrub the customer's phone number and assign a toll free number with an extension to track the phone calls. It will allow for tracking of the customer contact and falls in an analytics tool that managers have access to.

There is another component to the system where it will do certain emails to the customer if there is no contact in 72 hours or however you want to set it up. It will also send out an email after 14 days or however you want to set it up and it is like a survey type email. Are you still in the market, do you want to set up a test drive, etc.

There is one last portion and that is if the customer opens the lead and goes away from the email and goes to a site that has banner ads or tower ads, they somehow cookie the user. When they hit say CNN.com, there will be the car on the side of the page, click here to schedule your test drive. It then links back to your site.

I really feel this is a product that will take things to the next level for dealerships across the nation.

 Unlock all of the community & features  Join Now