We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
My trip Digital Dealer trip started out with an hour delay on my first flight to Detroit to make my way to Orlando. I only had an hour and ten minute layover and knew this would be close. As soon as I landed, I took my phone off plane mode and tweeted that it wasn't looking good to make my 12:11 flight when we had just landed at 12:05. Luckily, one of my "followers" was on the flight and they were waiting to back away from the gate. I confirmed with him that he was on my flight and that we would be deplaning in a matter of minutes and I tweeted him to cause a ruckus on the plane. He proceeded to let all of the staff know on the plane that myself and my coworker were deplaning our first flight and would be there and to hold the flight and would be there in the matter of minutes.
We were literally running through the terminal and and I was tweeting Cliff while running where we were. When we got to the gate after our mile and a half run through the terminals, they had just closed the plane to depart. They had held the plane for about 15 minutes. The gate attendant called one person and they said they couldn't open it back up. She called up to the tower to get clearance to reopen the plane for the guys that they were waiting for which they did. Thank you Delta.
Social media was one of the big themes at Digital Dealer this spring. Social media can be a powerful tool if used correctly for your business. Almost every dealer has a Facebook page and Twitter account, but are you blasting your "friends" that like you and follow you on Facebook and Twitter with promotions and just automotive articles or using it to your maximum potential?
So how can you social network the right way in the Automotive Business? Twitter can be a powerful tool. I am in the habit of doing localized searches of tweets for different words to see how we can help different local people out that may not be our customers as of yet. For example, I will search local tweets with oil change in the tweet nearby and see if anyone has tweeted about oil changes or is need of one. I had one person that the dealership wasn't following, but she had tweeted, "Time for an oil change, my baby is long over due." I tweeted from the company Twitter account that we had $12.95 oil changes and and a car wash at your request and she had called and scheduled an appointment and tweeted back thanks. I've heard other dealerships have some similar stories, but they are far and few between.
So I pose the question again; Are you just blasting your followers and likers with automotive articles and promotions or are you building relationships with socializing with them and engaging them? What stories do you have if any?