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There are times when a call is in order to a previous customer, but the question seems to be, "What do I need to say to the customer?" A lot of times, a renewal call is treated like a normal touching base call to keep your name in front of the customer. That is not the case.
The reason for a renewal call is to get them back in the store and get them thinking about a new vehicle. There are a few steps to do to make it an effective call to the customer.
After this quick evaluation, call them. The number one goal is to get them in to discuss options with them. Once you get them in, go from step one of the sales process and qualify them in what they may want or need and go from there. Get these calls done early in the month as people do tend to get busier as the month goes on.