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Jared Hamilton
From: Jared Hamilton
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Jim Bell

Jim Bell Performance Manager

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Google Mixes it Up Again in Search Results Pages

Today, I went to Google and did a search on our dealership as I do everyday to take a look at our reviews to see if anything new has come accross.  Well, to my surprise, Google decided to change things up a little on the search results.  I looked at other dealers in my area and it was the same thing. 

Here are my findings:

  • First off, you have the main site like before.
  • Under the main site, you have specific pages within the website (i.e. inventory, service, used inventory, staff)
  • Reviews are a little further down from where they were yesterday.

I am really liking the new format of the page.  What I can see is the customer can go right to the page that they are looking for whether it is service, new vehicle inventory, used, or any of your main pages that are hit on so they don't have to go digging within your website for the information they are looking for.

I am guessing that these are the most visited pages within the site and that is how they came up with what was listed in the separate areas. 

Do a Google search on your dealership and take a look at the new look.  Would love to hear thoughts on what you think on the new format.

 

Brian Pasch
Jim This gives dealers more "above the fold" control of a search on their dealership name, which is good defense against 3rd party parasites. The sitelinks can be popular pages or highly linked pages. If a dealer want to remove a sitelink, they can block it in Google Webmaster Tools. I added some comments on a blog post here: http://www.internetsalesmanager.org/profiles/blogs/google-enhances-sitelinks-so-update-your-website-today
Bryan Armstrong
Jim, I see great potential here and Brian that was an awesome article and great info. This is another opportunity to control more of the realestate on our Dealer name (the most searched keyword of ANY site's traffic) and keep some of the bottom feeders from profiting on our marketing.
Jim Bell
Thanks for the insight on how to manage those links. I am liking the new look so customers can get to where they need to go faster with just one click.
Jim Bell
Amen to that Bryan!

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