I have written about this before, but I felt the need to do it again due to an experience we had the other day on Twitter. I was going through one of my Twitter timelines on my personal Twitter account and noticed someone that I follow asking about repair shops in the area. There was a conversation going on with her and another person in town and she was about to make an appointment with the service department that was recommended to us. I chimed in from my personal account to try us out. We have been known to save people money over the independent shops. I then started tweeting from the dealerships Twitter account to her since she knew that I was the one actually tweeting to her.
Through several tweets, we were able to set the appointment, and hopefully made a customer for life. She said that she is going to be in the market for a new vehicle in the next 6-12 months. After a few tweets, we set the appointment, she came in, and she ended up having a $350 service done on her vehicle that was needed. (And we got cookies from the customer out of the whole deal.)
So what are you doing with your social media? Are you actively going out and looking for customers on Twitter? If not, I would suggest you do. Do some local searches on Twitter for different keywords and interact with those prospective customers. Search for car, oil change, service, tires, etc. You may have a customer sitting in your backyard tweeting and you just may not know about it. Get creative and you may just find a customer sitting at a Jiffy Lube or getting ready to make an appointment there and conquer the market!