We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
CarZen just released their new and improved iPad app for their 120,000 consumers that have downloaded the app. There have been some MAJOR changes to the app from the previous version. They are claiming it to be your “one-stop-shop, bringing everything you need right to your fingertips.” The new version was just released on September 15. In the previous version, it was primarily targeted for a new car buyer and just an information gathering app. They have taken it to the next level.
CarZen has teamed up with Vast to receive the feed for inventory on the app. They are receiving the feed for both new and used vehicles. They also have incorporated listed dealers with dealer reviews from DealerRater (don’t dump them yet). CarZen has also teamed up with Evox Images for the most complete package of images. They teamed up with MotorMouths for 3rd party reviews on different models from consumers and experts. Lastly, they are getting their video from WheelsTV which is powered by Chrome Systems on new and used vehicles.
I played around within the app and was pretty impressed. It is a very clean app and is consumer friendly. The videos are current with the different models. They are pulling all of the new and used vehicles and you can also submit a lead through the app to the dealer that has the vehicle listed. There are links to the dealer websites when you are looking at the vehicle so that should generate some more mobile traffic to your websites. You can also look at the vehicle history report if there is one available through Carfax.
Down the road, CarZen will be opening up some advertising for dealers to bring your listings to the top of the search results pages. Whether you like it or not, chances are you are on there and will hopefully generate more traffic to your websites.
We all know that mobile and tablet usage is starting to increase month over month in the automotive world. It is also said that someone that is on their phone/tablet are further down the sales funnel and are closer to making a car buying decision. It will also come down to the merchandising of your vehicles. Within the app, you can blow the pictures up to the full screen to look at the different photos that are fed into the app.
After CarZen works a few bugs out of the system, they said that they will be promoting the app more so they can gain more traffic for not just themselves, but for the dealers also. When it picks up some traction, that is when they are planning on opening up the advertising portion to the dealers.
The only down side to the app was that I couldn't find my dream car in my area, an Aston Martin DBS Convertible.
You can also watch their promotional video here.