Pick the VINs you need to move the most, we'll find the buyer most ready to buy. See how LotLinx VIN-specific campaigns increase ad effectiveness while reducing wasted ad spend. LEARN MORE
Here we are. The conference season has ended. Two words may come to mind, information overload. There have been three conferences in the last week and a half that are all noteworthy. Obviously, Driving Sales Executive Summit, Digital Delaer 11, and Jim Zeigler’s Internet Battle Plan. So what is the map to success and get the results that you want after these great conferences?
We have all heard and seen all of the conversations and tweets about who’s is bigger, better, better content, etc. Well, I have news for everyone. They are all good. My thoughts have always been if you can take away at least one component from the wealth of industry leaders at ALL of these conferences, you come out ahead. It is perceived value and what you do with it is the key.
So what happens when you get back to the store? You have all of these awesome ideas in your head and what you want to do, but when you sit down with upper management, we as dealers are all known to drag our feet a little to make it happen because you don’t know where to start.
To the Dealer Principals and General Managers. Have an open mind. I would venture to say that 99.9% of the ideas and products all have value to them. Listen to what the managers that went to the conferences have to say on what they learned and let them run with an idea. There is proven success with about everything that was presented the last week and a half. Yes, it may cost some money, but if you don’t get your return, just cancel the service that you bought into since most contracts are month to month. If the idea isn’t working after 90 days of diligent dedication, scrap it.
I will end this with a friend’s quote out of his latest book, “You Are The Brand Stupid.”
“Understand yourself and what you offer
Understand your market and what they want
Match offer with what your market wants.” -Tracy Myers
So I'm curious. What are the things that you learned and want to take back to the store and implement?