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Jim Bell

Jim Bell National Sales Executive

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So Much Info...Now What?

 

Here we are.  The conference season has ended. Two words may come to mind, information overload. There have been three conferences in the last week and a half that are all noteworthy. Obviously, Driving Sales Executive Summit, Digital Delaer 11, and Jim Zeigler’s Internet Battle Plan. So what is the map to success and get the results that you want after these great conferences?

We have all heard and seen all of the conversations and tweets about who’s is bigger, better, better content, etc. Well, I have news for everyone. They are all good. My thoughts have always been if you can take away at least one component from the wealth of industry leaders at ALL of these conferences, you come out ahead. It is perceived value and what you do with it is the key.

So what happens when you get back to the store? You have all of these awesome ideas in your head and what you want to do, but when you sit down with upper management, we as dealers are all known to drag our feet a little to make it happen because you don’t know where to start.

  • Go through all of your notes and sort what’s the most important to you and to the store.
  • Create an action plan and act on it.
  • If you need to see another demo of a product, schedule it. If you don’t follow up with the vendors, they will follow up with you.
  • Use your network. Over the last two weeks, you have hopefully been able to connect with a lot of industry leaders. Use them. Call them, tweet @ them, shoot them an email, etc and bounce ideas off them and see how that product or idea can help your store’s success. The connections that I have made at conferences and workshops are priceless.
  • Stay with it when you implement something, make sure that you stay with it. I have seen great ideas before, and the execution was horrible and was a huge failure. All of the ideas have value to them, it’s what you do with them and execute. Comes back to people, processes, and execution.

To the Dealer Principals and General Managers. Have an open mind. I would venture to say that 99.9% of the ideas and products all have value to them. Listen to what the managers that went to the conferences have to say on what they learned and let them run with an idea. There is proven success with about everything that was presented the last week and a half.  Yes, it may cost some money, but if you don’t get your return, just cancel the service that you bought into since most contracts are month to month. If the idea isn’t working after 90 days of diligent dedication, scrap it.

I will end this with a friend’s quote out of his latest book, “You Are The Brand Stupid.”

“Understand yourself and what you offer
Understand your market and what they want
Match offer with what your market wants.” -Tracy Myers 

So I'm curious.  What are the things that you learned and want to take back to the store and implement?

Tracy Myers
Thank you for the great information and for quoting my book. I appreciate it and your friendship.
Jim Bell
Thanks Tracy. That was a very fitting quote for everything presented in the last week and a half.
Bart Wilson
Great suggestions Jim! Wish you could have made it to DSES!
Craig Waikem
The whole plane ride home and all I could say was Information Overload, what a great problem to have!
Jim Bell
It is a good problem to have. Prioritize, implement, and execute!

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