Dear Mr./Ms. customer:
The market is ever changing in the automotive business and you and the internet has driven that for us auto dealers. No longer can we be deceitful, lie about previous owners and service history, trade-in values, or pricing of vehicles on our lot. Almost all of the information is out there for you to find.
The internet has changed everything. You can't offer us thousands of dollars off asking price anymore because we don't have the thousands of dollars of mark-up that we used to. The internet has changed it so that we have to price vehicles to be competitive in the market place or they won't sell at all or you won't consider coming in to look at our vehicle or even click on it to look closer at it on the Internet. You and the market are driving the price, not the dealership.
We have to be more and more transparent for you before you even walk in the door. That is why you will see 15+ pictures on most vehicles that you find on the internet. You will also generally find a Carfaxes or Autocheck on every car that you find out there. Again, we are having to be more transparent with you.
Just like buying a TV, you want to make sure that you are getting the best bang for your buck. It is no different when it comes to finding the right dealership to deal with. Go look at our online reviews on Google, Dealerrater, and any other site. See what others are saying about us and how we treat our customer before, during, and after the sale. Remember, these are people that have done business with us and are the real deal. If you don't like what you read from our customers, don't do business with us and don't waste our time. You not only want to find the best value for your hard earned dollar, but you want to be treated great which is to be expected since this is probably your second largest purchase besides your house. That is where we can look at how we treat our customers in our online reviews.
If you want to see what others are thinking about our dealership, Facebook it or Tweet it and see what your social network has to say about us or the vehicle that you are looking at. If it gets bashed or frowned upon within your network, let's look at other options.
We are all here to earn your business for the years to come.
Thanks and we look forward to your business,
Your new used car salesman