Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jim Bell

Jim Bell National Sales Executive

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Do the Underpants Gnomes Know the Car Business?

I was talking with another internet manager the other day and this video came up.  There are dealers out there still that are flying by the seat of their pants and don't really have a plan like the Underpants Gnomes.

Phase 1.

  • Get Underpants (Go out and acquire cars)

Phase 2.

  • ??

Phase 3.

  • Profit (or lack there of)

Without a phase 2, there will be no profit in the automotive industry and the dealership maybe on their way out.  With the way that dealerships are getting to be more and more transparent, this will definitely knock those dealers out because they have a plan 2 when it comes to marketing and merchandising their vehicles.

So if you are a dealership that doesn't have a phase 2, start one sooner than later.  If you don't, you will feel the hurt.  Get a plan in place.  Get the vehicles online as soon as possible with photos, descriptions, and video.  Make yourself stand out from the others.  You have to remember that a customer will hit an average of 18 different websites before making a decision.  If you don't stand out, you will be forgotten and the mouse will just go right over your vehicle on to the next one.  So get your plan together for 2012 and make it happen.

If you have never seen the Underpants Gnomes, here is the link

Brady Irvine
Excellent post Jim. This trap is fallen into by anyone who focuses on what THEY want to do (Phase 1) and doesn't pay attention to what the customer wants...
Eric Miltsch
Great creative analogy Jim. (One of my fav. SP episodes as well)
Jim Bell
Thanks Eric. I love those little guys even though I am unsure on their business model.
Jim Bell
Thanks Brady. We all have to listen to what the customer wants and have a plan on how to execute phase 3.
Marc McGurren
Haha - very nice! So freaking true for SO many dealers. I am amazed at how many of us still operate! I do think you are right though - there is a shift happening and if dealers do not get on board, they will get left behind.

 Unlock all of the community & features  Join Now