We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I was talking with another internet manager the other day and this video came up. There are dealers out there still that are flying by the seat of their pants and don't really have a plan like the Underpants Gnomes.
Without a phase 2, there will be no profit in the automotive industry and the dealership maybe on their way out. With the way that dealerships are getting to be more and more transparent, this will definitely knock those dealers out because they have a plan 2 when it comes to marketing and merchandising their vehicles.
So if you are a dealership that doesn't have a phase 2, start one sooner than later. If you don't, you will feel the hurt. Get a plan in place. Get the vehicles online as soon as possible with photos, descriptions, and video. Make yourself stand out from the others. You have to remember that a customer will hit an average of 18 different websites before making a decision. If you don't stand out, you will be forgotten and the mouse will just go right over your vehicle on to the next one. So get your plan together for 2012 and make it happen.
If you have never seen the Underpants Gnomes, here is the link.