We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
One thing that some salespeople have a hard time with is trying to stay busy in the slower months. They maybe sitting in your showroom at the window waiting for the next up. Just like a farmer, you have to work on your fields or current customers/prospects. There are so many things that they can do while they are waiting for that 'up' by farming their database.
Most dealerships do have a CRM of some sort. The salesperson can go through and see all of their sales for as long as the database has been in place. They can do some of the following:
Are you a farmer? So the challenge is to stay busy on the phone while you are waiting for that customer to come in the door or are you going to be like the badger waiting at the window.
What are you doing to farm your data base and generate business?