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DealerSocket hits the market with 3 new products within their CRM to take them to the next level at NADA in Las Vegas this week. I was able to get a sneak peek of the 3 new features that they are rolling out last week that should bring their CRM up towards the top of the market.
The first part of the CRM enhancement is SocketTalk. SocketTalk is a fully integratable texting feature within the CRM that will store everything in the history of the customer file. When you click on the button to text a customer from within the CRM, it will open up a window and look like a text string like an iPhone. You can also have instant messaging between employees that will pop up on the desktop. The other nice feature is that it will integrate with your DMS so that when a customer’s vehicle is done in service, it will also alert them when the RO is closed. Everything is opt in to cover any state and local laws to make sure that they dealership is compliant in texting laws.
The second enhancement that DealerSocket is releasing is Revenue Radar. Revenue Radar is an equity alert program that will alert the sales rep when there is equity in a vehicle and can trade the customer out of their vehicle early. This is a great program where you can do searches within the database for customers with specific vehicles in their ownership that you can trade for and source for your used car department. The filtering within the program was very user friendly and all in drop down menus. DealerSocket is tied in with the manufacturer programs so you will have the most relevant information to get to the customer when you call and try to schedule that appointment. DealerSocket also has call centers that you can take advantage of and have them make the calls for you.
The last element of the enhancements is the Mobile CRM. It is accessible on iPhone and Android platforms. It was a very clean app as they were going through all of the paces of the product. It is tied in with the main CRM so the Sales Managers can know what is going on out on the lot. They can do a quick entry with basic customer info and they can fill out the rest as needed when they get to the computer. The other nice feature is currently on the Android platform and coming soon to iPhone is the scanner for the customer’s trade in within the customer information screen. One concern we all have as managers is sales people ‘faking’ their calls. When they are clicking within the app and making the calls from their cell phones, it is a verified call and we as managers know that the call was actually made.
If you are looking at adding a CRM or changing CRM companies, swing by the DealerSocket booth at NADA and they would love to show you the enhancements in person. They are at booth 3180 and will be happy to go over all of their platform enhancements with you.