We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
This week, Facebook acquired Instagram for 1 billion dollars. So what is the significance of this in the automotive industry or any industry for that matter? Take a look at it in a different way. Look at a dealership as Facebook in this role and Instagram as a newbie wanting to be successful in a different profession. Instagram came out of nowhere and is not a money maker by any means. It has been one of the fastest growing social networks in the last few months. It has made zero dollars in the 500 days that they have been available on the market and now a billion dollar business. So what did Mark Zuckerberg see in Instagram? He obviously saw something that we didn’t since he just paid one billion dollars for it.
We have been actively looking for that diamond in the rough and have found that hiring outside the automotive industry; we have had some success and grooming that person to what we want them to be. Take a bartender that is liked by a lot of people at a local establishment. If you train them right, he just may be a top salesperson in the nation for Honda. Take another restaurant manager that is liked by all of the lake goers. He just may have the highest CSI in the store and is consistently selling 12-15 cars a month. Take an appliance salesperson that you have kept going to for your fridge, dishwasher, washer and dryer, and TV. He just may be your Gold level salesperson with Honda. So how does this happen and how do you find that diamond in the rough like Mark did and we have?
I came across a definition for diamond in the rough from the Urban Dictionary. It says “Someone or something that has hidden exceptional characteristics and/or future potential, but currently lacks the final touches that would make them (or it) truly stand out from the crowd.” Where are you looking to find that diamond in the rough? They are all around you and you just maybe overlooking them. They may be serving your steak tonight at dinner at the steakhouse.