We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Can you believe it? 2013 is almost here. I am reflecting on the last year and how the business has changed and how it will change in the year to come, that is, if we make it through December 21, 2012. I am going through goals for next year and thought this would be something to pass along to the community. How do you come up with your goals? Are you looking at the last year or two and the different trends that are taking place? That is one thing that I look at and focus on for our business at our dealership.
So how do you come up with the smart goals? What is important to you and the dealership. When making your goals, this is something to take into account.
S - Be specific in your goals. Don't be generic and say 'I want to increase sales through more website traffic' or something to that affect. Be SPECIFIC and how you want to get to that next level.
M - Make sure that they are measurable. I know that when I look at where I am tracking, I am always looking at how we are doing vs. previous years, months, etc. How are you going to MEASURE it?
A - Make it ATTAINABLE. It is one thing to have goals, but if it isn't realistic, then you might as well not have any goals at all. Don't shoot too high and don't shoot too low. I know that I like to look at a moderate increase depending on the goal that is set.
R - This goes back to the attainable. Make it REALISTIC. If you make it so high, and you keep failing hitting those goals month after month, you will only get frustrated and feel like you are a failure. Make those goals within reach, but make them so that you do have to work harder.
T - Make them TIMEBOUND. Put a time limit on these goals and make sure that you are tracking them on a monthly basis. If you are looking at a year long goal, look at it month after month to see where you are tracking in hitting your goals.
This is an excersize that I do year in and year out. I want to make sure that we as a dealership are making strides, but need to make sure that we are tracking in the right areas.
What are some of the goals that you are shooting for in 2013?